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Does Google Adword provide authentic data?

I have seen many people using Google Adwords as a source for finalizing their keywords. I know it’s a great tool but have you ever thought of whether this tool provides you with authentic data?

Most people will say Yes as this is Google. But I tend to think in a different way. I actually tested it out and found Google to fail this test.

Here goes the Case Study:

I have a domain www.domain.com and wanted it to rank for the keyword iPhone Developer. I went through my normal course of auditing for the best possible related keywords. Here is what Google suggested (actual data not provided)

Now, the funny incident is eventually, I registered many hits for the keyword iPhone Developer both from Organic SEO and also from Google Adwords Campaign.

Here is what Google suggested (actual data not provided)

Keywords	Feb Search Data	Avg Monthly Search
iphone developer	26100	33500

For Next Month

Keywords	March Search Data	Avg Monthly Search
iphone developer	No Data	27100

So, possibly there can be on true result.

1. If Google Adwords Campaign is true i.e. No of hits for my website then Google Adwords Keyword Tool is wrong.


2. If I registered false hits(click fraud) then Google Analytics is wrong.


3. I checked report from the Adwords which showed conversion from the keyword and then similar kind of result from Google Analytics

So guys, what do you feel now? Do you want to try a similar stuff or have any suggestion for me.

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