Mobile Keyword Research Strategy

How to conduct a Keyword Research for Mobile Website Mobile phones are no more a luxurious affair. They have become an integral part of our life. People in the earlier stages used it as a medium of communication and they still do it but with the advancement of technical enhanced features they provide a plethora of opportunities. Interacting with friends through chat options, checking emails, socializing through networks were some of the features till 2009. In the last 3 years, there has been a significant surge in the sale of smartphones....

Read More

How to use AdWords Express

AdWords or AdWords Express which one to go for? Most of the people know about Google AdWords but very few have heard or used AdWords Express. What is AdWords Express? In short is useful in managing local business within some specific radius (Distance in Miles). Try and understand this point in specific “ With AdWords Express, you can help these customers find your local business by advertising on Google and Google Maps (including mobile devices) and attract more visitors to your website, Place Page or Google+...

Read More

How to improve Call To Action

Understanding Calls to Action Many people in the industry use the Term Calls to Action without actually implementing the same. Calls To Action (CTA) is a term that defines an action that would induce a rationale visitor to follow what you want. Any online marketing activities would aim at the following steps ·         Traffic – Get traffic to your website ·         Retention – Make them understand your value proposition ·         Conversion...

Read More

Adwords Tips on Quality Score

It’s been a long time that I could actually post some nice information for the newbies in the Digital Marketing world. Almost every day I get emails from people asking me questions related to SEO, SEM and Analytics. Thus this post goes out to people who are working in Google Adwords. I hope this information will help them in their endeavor to maintain campaigns for their company or for their personal website. Question 1 How do I lower max cpc for any keyword? Ans: Very important and very relevant for campaign managers. This is something...

Read More

SEO Training in Kolkata

SEO Training in Kolkata In the past few months the number of queries for SEO Training has gone up. Most of the calls where related to seo queries and ended up with “why don’t you provide seo training?” Yes, I do impart training on SEO and SEM to my colleagues in my office and sometimes to people who are looking for a job or business but never thought of imparting professional training to candidates. This blog post goes out to all those people who have inspired me to think about this initiative and start Professional SEO Training in Kolkata/Calcutta....

Read More

Non-Latin characters are being used for top-level domains

tweetmeme_url = ''; tweetmeme_source = 'arnabseo'; Non-Latin characters are being used for top-level domains For the first time in the history of the Internet, non-Latin characters are being used for top-level domains. The first IDN country-code top-level domains were inserted in the DNS root zone earlier today. The associated countries and their respective IDN ccTLDs are: Egypt: مصر (Egypt) Saudi Arabia: السعودية (AlSaudiah) United Arab Emirates: امارات (Emarat) These are the first IDN ccTLDs to appear online as a result of the IDN ccTLD...

Read More

Acquisition of BumpTop by Google

Google has acquired BumpTop - a startup that designs software that creates a 3D interface for your desktop More than three years ago, we set out to completely change the way people use their desktops. We're very grateful for all your support over that time — not just financially but also through all the encouraging messages from people who found BumpTop inspiring, useful, and just downright fun. Today, we have a big announcement to make: we're excited to announce that we've been acquired by Google! This means that BumpTop (for both Windows and...

Read More

TEOMA Search Engine is back

TEOMA Search Engine Rise from the Ashes. Started operation in 2001, then went off for some period of time and then again refurbished them and now back again in 2010. Probably, they are fascinated by the numbers 0012. I did a basic search for keywords and could only understand that then need to go a long way to grasp any traffic. Here are some of my observations: 1. Top - 5 sponsored advertisement. 2. Footer – 5 Sponsored Advertisement 3. The sponsored ads are too large and above the fold. 4. The SERP looks better compared to Yahoo and Bing. 5....

Read More

Google SERP LayOut Change and its effect

Google SERP LayOut Change and its effect SERP layout changed last week around the first week of May, 2010. What may be the possible consequences? 1. Loss in Google Traffic. 2. New format. 3. Loss in rankings for some long tail key phrases. 4. Ranking shake up. As Google accounts for most of the traffic, a minor change in traffic signals may cause worries for webmasters across the world. What are your though...

Read More

Common words new age meanin

The new age meaning of few of the well chosen words. I am sure you are aware of some of the words used below. DOCTOR: A person who kills your ills by pills,and kills you by his bills! Politician: One who shakes your hand before elections and your Confidence Later BOSS: Someone who is early when you are late and late when you are early FATHER: A banker provided by nature MISER: A person who lives poor so that he can die RICH! OPTIMIST: A person who while falling from EIFFEL TOWER says in midway "SEE I AM NOT INJURED YET!" DIPLOMAT: A person...

Read More

Microsoft and Facebook to oust Google Docs

Microsoft Office and Facebook partner the new friends Well, Facebook chief executive Mark Zuckerberg just shared a feature that could give Microsoft a big advantage over competitors. Microsoft and Facebook launched a site called Docs.com this morning, which is all about sharing your documents using Facebook in the cloud. He didn’t offer too many details, but said the document site will work closely with the social network. If you want to share a document on Facebook, you can do so using the connections you’ve already built on the social network. Here...

Read More

Its website and not web site

When the AP Stylebook announced via Twitter that it was changing the style for "Web site" to "website," some users let out shouts of praise The reactions aren't surprising, given how many people have asked the AP to change the style from two words to one word, arguing that "Web site" is an antiquated way of writing it. "We decided to make the change because 'website' is increasingly common," said Sally Jacobsen, deputy managing editor for projects at the AP and one of three Stylebook editors. "We also had invited readers and users of the Stylebook...

Read More

Local Busniess Center becomes Google Places

The Local Business Center is becoming Google Places. The reason - Millions of people use Google every day to find places in the real world, and we want to better connect Place Pages — the way that businesses are being found today — with the tool that enables business owners to manage their presence on Google. Google is also adding some new features:- Show your service coverage or hide your address. Tag Ads added to Austin, Atlanta and Washington, D.C. and to follow in Chicago, San Diego, Seattle, Boulder and San Francisco Free business photo...

Read More

Facebook the new age marketing platform

Are Search Engines the only way of marketing? Think twice before answering. Social Networking Platforms have given webmasters with more ways to try out their luck in Internet Marketing. Facebook, Myspace, Orkut, Twitter are just a few names. Specially, Twitter and Facebook have grown beyond expectations. Here are some facts and figures: Facebook is closing in on the 500 million monthly unique visitors mark. The social network saw 484 million unique visitors worldwide in March, 2010, according to comScore’s latest estimate. That number is up...

Read More

Easiest way to add a forum

Now adding a forum to your website is as easy as clicking a web link If you are not so much a programming geek then this is your first chance to grab a forum and integrate into your website by just clicking a few links. Tal.ki is a new forum product from Lefora. You can grab the embed link, put it on a website and you’ve added a forum. The best part is users don’t have to create accounts – they can sign in via a variety of services like Facebook, Twitter, Google, Yahoo or OpenID. Check this site for more details http://tal....

Read More

Growth at Goole doesn't stop

Google : Q1 Financial Highlights  Revenues : Google reported revenues of $6.77 billion in the first quarter of 2010, representing a 23% increase over first quarter 2009 revenues of $5.51 billion. Google reports its revenues, consistent with GAAP, on a gross basis without deducting TAC. Google Sites Revenues - Google-owned sites generated revenues of $4.44 billion,...

Read More

Are you there in twitter

Micro Blogging software Twitter is the buzz word around submit_url = 'http://seotechnique.blogspot.com'; Well surely, if you aren’t there yet then you are missing out on a chunck of data and information. At least the statistics suggest that. Twitter Numbers and Stats Revealed: 19 Billion Searches Per Month [blogs.ft.com] • 105,779,710 registered users. • 300,000 new...

Read More

Facebook and Twitter the next two big media’s of marketing

The New Age Internet Marketing Facebook Update Over the last few months there have been non-stop rumors about Facebook finally launching its location feature (an announcement may well come at f8). But a startup called Glympse has already beaten them to the punch (well, sort of). The service now allows you to share you location with Facebook friends via the News Feed, using...

Read More