Choosing the Right Keyword

We all know that Search Engine Optimization (SEO) deals with many aspects of a site but while optimizing a site people generally tend to make mistake selecting the right keyword for the site they are trying to optimize.

The first basic step in optimizing a site starts with proper selection of keyword. If this goes well then you know that 50 percent of your work is done. I am saying so coz even if you rank in the top ten for your targeted keyword in Google it will not help you gain traffic to your site as chosen keyword is an improper selection. So, your first criteria is to choose the best possible keyword that have an comfortable level of competition and would also fetch good visitors to your site.

Now, the question arises how you would actually choose the right keyword for your site. Well, like other people around I will not beat around the bush and directly come to the point. On the first instance I would suggest you to go through your site and understand the theme of it. Analyze what a normal visitor would type in to find similar sites. List down on the number of keywords that you could possibly find out. Check out with your friends and colleagues to give you suggestions. Once you have a list of keywords try to narrow down on the list by eliminating improper and irrelevant keywords.

Once this is over, now try to figure out from the keyword list how many times each keyword is being searched worldwide per month. Once you are convinced about the search rate list down the top 10 keyword as per the search rate. Do not try to optimize your pages for keywords that have high search rate coz it will apparently have high competition. Try to figure out some keywords that will give you fair enough visitors but will have less competition.

Now, when you have selected three to five keywords try to optimize your page keeping in mind that it’s better to optimize a page with twp key phrases.

So, what are you waiting for start your optimizing work. Oops, probably you are waiting for tools that will help you in searching for the search rate for your keywords. Well, I try a combination of tools. I believe none of the tools available provide accurate data but definitely they will help you to approximately guess on the search rate.

The tools I would recommend are:

1. Good Keywords
2. Overture
3. Wordtracker
4. Google Adword Tool

So, head start with your optimizing work and let me know about your success rate.


Your articles are very helpful. You give me many new ideas and they are working. Thank you.

This is very true in so many ways and more people should read your blog.

great very useful guide how choosing right keyword

That is so true about Keywords the higher the search rate the higher the competition, so you always need to "Think Wisely"...Great Information , great facts, Great Blog!!!

Quite a collection you got here, your post is very informative! Keep up the Good Work..


Hi Arnab

I use keyword discovery also. I liked it. just wanted to let you know...........

Thanks for a great and very useful suggestion.

Hello Friends,
Choosing the right keywords and phrases for your website is an important part of the process of SEO and making your site more visible to search engines. Thanks for sharing it.

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