Search Engine Optimization is the process of positioning a site in the Search Engine Results Page (SERP). The main aim is to make a site search engine friendly i.e. the search engine robots can crawl the pages of the site and can rank them according to their relevance to the searched term.Search Engine – Automated programs that return a set of result for a typed in query. E.g. Google, Yahoo, MSN etc.
Is SEO ethical?
It is ethical if certain rules and regulations are followed. As per the set of guidelines set out by different search engines like Google, Yahoo and MSN.
This is the typical seo that is loved by visitors as well as the major search engines. The seo work is done in accordance to the rules laid down by the different Search Engines.
Black Hat SEO
Better known for its spam techniques. Blackhat seo is the seo work that is followed by the most spammers in the world of Internet. From sneaky redirects to keyword spamming to doorway pages it’s just a way to spam google or any other search engines to rank high. The most common Blackhat seo found on the Internet is hidden text. With specialized filters and checks this has been tackled well by search engines.