Keywords and Site

The main idea of doing seo work for a site is to gain page positioning in major Search Engines and thus to attract visitors to the site through the optimized keywords.SEO work involves a lot of small issues that account to the Search Engine Marketing (SEM).

Good coding in the web pages along with proper navigation and quality content is a part of the SEO work but SEM part involves proper marketing of the product and thus enabling the visitors to buy the product.

After a Page has been ranked for the targeted keyword we assume that the visitors will come in and then some will convert into customers.Assuming all other things remaining constant even after the page is optimized and the visitors are coming to the site but there is a lack of conversion into sales there may be the following possibilities.

1. The product is not well recognized.
2. The content describing the product is not good enough.
3. The product page or the shopping cart is having some problem and
4. The steps involving the ultimate sale are a lengthy process.

If all the above process is in right condition then we have to assume that the keyword for which the site is optimized is not the proper keyword. This means that visitors look for other keywords to search for similar sites.

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