SEO Consultant Kolkata, SEO Services Kolkata

SEO Training in Kolkata

2010-06-14T13:19:00.002+05:30

SEO Training in Kolkata

In the past few months the number of queries for SEO Training has gone up. Most of the calls where related to seo queries and ended up with “why don’t you provide seo training?” Yes, I do impart training on SEO and SEM to my colleagues in my office and sometimes to people who are looking for a job or business but never thought of imparting professional training to candidates. This blog post goes out to all those people who have inspired me to think about this initiative and start Professional SEO Training in Kolkata/Calcutta.

Let me organize the things for you. First, let me answer some of the basic queries asked by visitors to my blog and secondly, how to go ahead with the program.

Q1. Do you train people on SEO and SEM?

Ans: Yes, I do.

Q2. What are the different types of seo courses available?

Ans: There are three types of courses.

1. Basic SEO Strategies
2. Professional SEO Strategies
3. PPC Campaigns

Q3. What is the course duration?

Ans: Basic SEO Strategies – One month.
Professional Strategies – Two months.

PPC Campaigns – One month.

Q4. How about getting a job after completion of the training?

Ans: Once you complete the training and post your resume in the different job portals, I believe you don’t have to look for jobs, they will look for you.

Q5. Do I stand a chance to work on live seo project?

Ans: No seo training is complete with working on live projects. Here, you will not only get a chance to work on live international projects but also you get to know how to handle international clients. This will provide an impetus to your career and your confidence.

Q6. How do I start the training on SEO or Internet Marketing or SEM ?

Ans: You need to send me a mail regarding your intention to join the seo training classes.

Q7. When are the classes held?

Ans: The classes will be held on weekends i.e. Saturdays and Sundays. The reason, I work for a company and thus can devote my weekends to you guys.

I hope I have been able to answer most of your queries. The last and the most important question that remained unanswered is the cost of the training. Well, as I am not opening up a next NIIT or TULEC thus my course fees is always negotiable depending upon the candidate.

I thought of sharing one of my experiences with you. I have been lucky enough to train few people earlier and I am happy that they have been successful in their endeavor to achieve what they wanted. One of the candidates is Mr. Pritam who is running his own online business and the other Mr.Gopal Das who is heading the SEO Department for an Ireland Company.

Your search for a SEO Training Institute in kolkata ends here. Now, you can get trained by me and solve your queries in few minutes.

Happy learning.

Non-Latin characters are being used for top-level domains

2010-05-17T12:11:00.002+05:30

Non-Latin characters are being used for top-level domains

For the first time in the history of the Internet, non-Latin characters are being used for top-level domains. The first IDN country-code top-level domains were inserted in the DNS root zone earlier today. The associated countries and their respective IDN ccTLDs are:

Egypt: مصر (Egypt)
Saudi Arabia: السعودية (AlSaudiah)
United Arab Emirates: امارات (Emarat)

These are the first IDN ccTLDs to appear online as a result of the IDN ccTLD Fast Track Process which was approved by the ICANN Board at its annual meeting in Seoul, South Korea on 30 October 2009.
http://www.icann.org/en/announcements/announcement-05may10-en.htm

Acquisition of BumpTop by Google

2010-05-17T12:10:00.002+05:30

Google has acquired BumpTop - a startup that designs software that creates a 3D interface for your desktop

More than three years ago, we set out to completely change the way people use their desktops. We're very grateful for all your support over that time — not just financially but also through all the encouraging messages from people who found BumpTop inspiring, useful, and just downright fun.

Today, we have a big announcement to make: we're excited to announce that we've been acquired by Google! This means that BumpTop (for both Windows and Mac) will no longer be available for sale. Additionally, no updates to the products are planned.

TEOMA Search Engine is back

2010-05-17T12:09:00.002+05:30

TEOMA Search Engine

Rise from the Ashes. Started operation in 2001, then went off for some period of time and then again refurbished them and now back again in 2010. Probably, they are fascinated by the numbers 0012.

I did a basic search for keywords and could only understand that then need to go a long way to grasp any traffic.

Here are some of my observations:

1. Top - 5 sponsored advertisement.
2. Footer – 5 Sponsored Advertisement
3. The sponsored ads are too large and above the fold.
4. The SERP looks better compared to Yahoo and Bing.
5. Top four results comprises of two domains having an inner page as a part of the SERP.

Let me know your thoughts.

Google SERP LayOut Change and its effect

2010-05-17T12:08:00.002+05:30

Google SERP LayOut Change and its effect

SERP layout changed last week around the first week of May, 2010. What may be the possible consequences?

1. Loss in Google Traffic.
2. New format.
3. Loss in rankings for some long tail key phrases.
4. Ranking shake up.

As Google accounts for most of the traffic, a minor change in traffic signals may cause worries for webmasters across the world.

What are your thoughts?

Common words new age meanin

2010-05-05T14:58:00.000+05:30

The new age meaning of few of the well chosen words. I am sure you are aware of some of the words used below.

DOCTOR:
A person who kills your ills by pills,and kills you by his bills!

Politician:
One who shakes your hand before elections and your Confidence Later

BOSS:
Someone who is early when you are late and late when you are early

FATHER:
A banker provided by nature

MISER:
A person who lives poor so that he can die RICH!

OPTIMIST:
A person who while falling from EIFFEL TOWER says in midway "SEE I AM NOT INJURED YET!"

DIPLOMAT:
A person who tells you to go to hell in such a way that you actually look forward to the trip

EXPERIENCE:
The name men give to their Mistakes

YAWN:
The only time when some married men ever get to open their mouth

OFFICE:
A place where you can relax after your strenuous home life

SMILE:
A curve that can set a lot of things straight!

CLASSIC:
A book which people praise, but never read

TEARS:
The hydraulic force by which masculine will power is defeated by feminine water-power!

CONFERENCE ROOM:
A place where everybody talks, nobody listens and everybody disagrees later on

ECSTASY:
A feeling when you feel you are going to feel a feeling you have never felt before

COMPROMISE:
The art of dividing a cake in such a way that everybody believes he got the biggest piece

CONFERENCE:
The confusion of one man multiplied by the number present

MARRIAGE:
It's an agreement wherein a man loses his bachelor degree and a woman gains her master

CIGARETTE:
A pinch of tobacco rolled in paper with fire at one end and a fool at the other!

In my next post I will try to answer some of the common 2010 questions asked to me by either commenting or by mailing me. Hope it will be fun.

Microsoft and Facebook to oust Google Docs

2010-04-23T11:37:00.000+05:30

Microsoft Office and Facebook partner the new friends

Well, Facebook chief executive Mark Zuckerberg just shared a feature that could give Microsoft a big advantage over competitors. Microsoft and Facebook launched a site called Docs.com this morning, which is all about sharing your documents using Facebook in the cloud. He didn’t offer too many details, but said the document site will work closely with the social network. If you want to share a document on Facebook, you can do so using the connections you’ve already built on the social network.

Here are some quotes from the Microsoft post introducing the site (which is formatted, rather annoyingly, as an online Office doc, making it much harder to copy-and-paste):

Built on Microsoft Office 2010, the Docs app enables Facebook users for the first time to create and share Microsoft Office documents directly with their Facebook friends, using the Office tools they already know. …

Its website and not web site

2010-04-23T11:34:00.003+05:30

When the AP Stylebook announced via Twitter that it was changing the style for "Web site" to "website," some users let out shouts of praise

The reactions aren't surprising, given how many people have asked the AP to change the style from two words to one word, arguing that "Web site" is an antiquated way of writing it.

"We decided to make the change because 'website' is increasingly common," said Sally Jacobsen, deputy managing editor for projects at the AP and one of three Stylebook editors. "We also had invited readers and users of the Stylebook to offer us some suggestions for a new social media guide that we're including in the 2010 Stylebook, and we got a very good response and a large number of people who favored 'website' as one word."

Local Busniess Center becomes Google Places

2010-04-23T11:34:00.000+05:30

The Local Business Center is becoming Google Places. The reason - Millions of people use Google every day to find places in the real world, and we want to better connect Place Pages — the way that businesses are being found today — with the tool that enables business owners to manage their presence on Google.

Google is also adding some new features:-

Show your service coverage or hide your address.
Tag Ads added to Austin, Atlanta and Washington, D.C. and to follow in Chicago, San Diego, Seattle, Boulder and San Francisco
Free business photo shoots service to enhace the profile.
Customised QR codes from the Places dashboard.
Running another batch of Favorite places.

To keep track of how your business listing is performing on Google, we offer a personalized dashboard within Google Places that includes data about how many times people have found your business on Google, what keywords they used to find it and even what areas people traveled from to visit your business. With the dashboard, you can see how your use of any of these new features affects interest in your business and make more informed decisions about how to be found on Google and interact with your customers.

As a SEO Consultant working for more than 6 years, I believe that this has more oppurtunities in the future.

Facebook the new age marketing platform

2010-04-22T17:45:00.000+05:30

Are Search Engines the only way of marketing? Think twice before answering.

Social Networking Platforms have given webmasters with more ways to try out their luck in Internet Marketing. Facebook, Myspace, Orkut, Twitter are just a few names. Specially, Twitter and Facebook have grown beyond expectations.

Here are some facts and figures:

Facebook is closing in on the 500 million monthly unique visitors mark. The social network saw 484 million unique visitors worldwide in March, 2010, according to comScore’s latest estimate. That number is up 64 percent from a year ago, and up 22 million from just February, 2010. In other words, it grew by about the size of Twitter.com’s entire U.S. audience in a single month. (ComScore puts Twitter’s worldwide audience at 79 million people).

Courtesy: http://techcrunch.com/2010/04/21/facebook-500-million-visitors-comscore/#ixzz0lpSw9jH5

Easiest way to add a forum

2010-04-22T17:42:00.000+05:30

Now adding a forum to your website is as easy as clicking a web link

If you are not so much a programming geek then this is your first chance to grab a forum and integrate into your website by just clicking a few links.

Tal.ki is a new forum product from Lefora. You can grab the embed link, put it on a website and you’ve added a forum. The best part is users don’t have to create accounts – they can sign in via a variety of services like Facebook, Twitter, Google, Yahoo or OpenID.

Check this site for more details http://tal.ki/

Growth at Goole doesn't stop

2010-04-16T16:19:00.000+05:30

Google : Q1 Financial Highlights

Revenues : Google reported revenues of $6.77 billion in the first quarter of 2010, representing a 23% increase over first quarter 2009 revenues of $5.51 billion. Google reports its revenues, consistent with GAAP, on a gross basis without deducting TAC.

Google Sites Revenues - Google-owned sites generated revenues of $4.44 billion, or 66% of total revenues, in the first quarter of 2010. This represents a 20% increase over first quarter 2009 revenues of $3.69 billion.

Google Network Revenues - Google™s partner sites generated revenues, through AdSense programs, of $2.04 billion, or 30% of total revenues, in the first quarter of 2010. This represents a 24% increase from first quarter 2009 network revenues of $1.64 billion.

International Revenues - Revenues from outside of the United States totaled $3.58 billion, representing 53% of total revenues in the first quarter of 2010, compared to 53% in the fourth quarter of 2009 and 52% in the first quarter of 2009. Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the fourth quarter of 2009 through the first quarter of 2010, our revenues in the first quarter of 2010 would have been $112 million higher. Excluding gains related to our foreign exchange risk management program, had foreign exchange rates remained constant from the first quarter of 2009 through the first quarter of 2010, our revenues in the first quarter of 2010 would have been $242 million lower.

• Revenues from the United Kingdom totaled $842 million, representing 13% of revenues in the first quarter of 2010, compared to 13% in the first quarter of 2009.

• In the first quarter of 2010, we recognized a benefit of $10 million to revenues through our foreign exchange risk management program, compared to $154 million in the first quarter of 2009.

Paid Clicks : Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 15% over the first quarter of 2009 and increased approximately 5% over the fourth quarter of 2009.

Cost-Per-Click : Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 7% over the first quarter of 2009 and decreased approximately 4% over the fourth quarter of 2009.

TAC - Traffic Acquisition Costs, the portion of revenues shared with Googleâ€™s partners, increased to $1.71 billion in the first quarter of 2010, compared to TAC of $1.44 billion in the first quarter of 2009. TAC as a percentage of advertising revenues was 26% in the first quarter of 2010, compared to 27% in the first quarter of 2009.

The majority of TAC is related to amounts ultimately paid to our AdSense partners, which totaled $1.45 billion in the first quarter of 2010. TAC also includes amounts ultimately paid to certain distribution partners and others who direct traffic to our website, which totaled $265 million in the first quarter of 2010.

Are you there in twitter

2010-04-16T16:01:00.001+05:30

Micro Blogging software Twitter is the buzz word around

Well surely, if you aren’t there yet then you are missing out on a chunck of data and information. At least the statistics suggest that.

Twitter Numbers and Stats Revealed: 19 Billion Searches Per Month [blogs.ft.com]

• 105,779,710 registered users.
• 300,000 new users per day.
• 180,000,000 unique visitors to Twitter.com
• 60 per cent of new accounts are outside the US.
• 75 per cent of traffic is not on Twitter.com.
• 100,000 registered apps
• 19,000,000,000 searches per month.

The choice is yours whether you want to check out who has what for their breakfast or want to check out on real information. The scope of Twitter is evolving faster than we can categorize. Real time reports and those entire sneak peaks into reports are making people going crazy about it.

Is it the perfect time for twitter to bring in contextual ad system?

Follow me on twitter @arnabseo

Facebook and Twitter the next two big media’s of marketing

2010-04-16T15:57:00.000+05:30

The New Age Internet Marketing

Facebook Update

Over the last few months there have been non-stop rumors about Facebook finally launching its location feature (an announcement may well come at f8). But a startup called Glympse has already beaten them to the punch (well, sort of). The service now allows you to share you location with Facebook friends via the News Feed, using a nifty widget that plots your position on a map and updates it in real-time.

Glympse, is a bit like Google Latitude in a way that it allows you to passively share your location with friends. But unlike Google Latitude, Glympse is for granting people temporary access to your location.

Twitter Update

Dealing With Google: Much of the discussion at Twitter meetings throughout the past six months revolved around dealing with Google and Facebook. In a March 13, 2009 management meeting, for example, during a discussion of a search deal with Google, the fear is expressed that “Google would kick our ass at finding the good tweet.” But almost immediately afterwards, someone asks, “Can we do to google what google has done to others?”

In a May 7 management meeting, Twitter’s search syndication strategy with Google is discussed, as is the desire of “every tech company” to gain access to “Hosebird,” an API Twitter is working on to deliver its full stream of Tweets to search partners and others. The attitude towards Google is cautious: “Playing with fire here where we know that Google is building the competitive product.”

But by June 9, things seem to have progressed with Google. After an earlier two hour meeting with Google executives, the Twitter leadership had decided that an “agreement for some period of time makes sense – with our parameters.” But at the same time, they resolved to that Twitter’s own “search results page needs to be great – better than the landing pages on Google.”

Courtesy: www.techcrunch.com

10 things you never new about dot com

2010-03-19T17:30:00.000+05:30

Internet's most popular domain name dotcom (.com) has turned 25! The domain of Internet's most successful companies Google, eBay, Amazon has through the years shaped World Wide Web what it is today.

Short for 'commercial', the .com extension was initially intended to be used for ecommerce websites. However, over the years, the domain has been in use for any and every type of site, from business to blogs to personal websites.

As the .com celebrates its 25th birthday, here are 10 interesting facts about the domain.

1. Twenty five years ago, on March 15, 1985, the first commercial dotcom company Symbolics.com was born. It was one of the six dotcoms registered in 1985.

2. In 2009, Symbolics.com was sold to XF.com Investments. The current Symbolics web site is available at symbolics-dks.com. XF.com is a commercial real estate and investment site.

3. Before the domain name .com was finalised, .cor was the top runner for corporation names. The .com was originally administered by the United States Department of Defense, but is today operated by VeriSign.

4. Any guesses on the number of .coms today? Of the current 250 million websites, a whopping 80 million are .coms.

5. Between 1985 and 2000, over 21 million domain names were registered. 57 million domain names were registered between 2000 and 2010. The .com domain initially saw a slow pick up with mere 100 .com domain names registered two and a half years after the first .com was registered.

6. During Internet boom in 1997, .com count reached the one millionth number.

7. You thought dotcom bust of 2000, which saw large number of dotcoms of all sizes crumbling like nine pins, stole the domain's scorching growth march? Not really! In the year 2000 too, the number of dotcoms grew by a monthly average of 668,000 globally.

8. Ever wondered which is the .com with the longest name? It is: http://www.llanfairpwllgwyngyllgogerychwyrndrobwyll-llantysiliogogogoch.com. The domain name belongs to a Welsh village.

9. Which is the world's most expensive .com? No, it is not sex.com despite the huge number of takers for porns on Internet. The world's most expensive .com is insure.com. In 2009, the site was bought for a whopping $16 million by QuintStreet. Presently, the site offers life insurance, auto insurance, health insurance and other policies.

10. Before 2009, sex.com held the title for the world's most expensive .com domain having got sold for $14 million in 2006. At No 3 & 4 are Fund.com, which got sold for $9.99 million in 2008 and Porn.com, which got sold for $9.5 million in 2007.

The most popular words used in domain names are home (1.2 million), online (one million), and land (891,000), according to VeriSign.

Today, nearly 53 billion requests for websites including .com are logged every day.

World's first ten dotcom names were sold between March 1985 to March 1986. Below are the top ten in order...

Symbolics.com (March 15, 1985),
BBN.com (April 24, 1985),
Think.com (May 24, 1985),
MCC.com (July 11, 1985),
DEC.com (Sept. 30, 1985),
Northrop.com (Nov. 7, 1985),
Serox.com (Jan. 9, 1986),
SRI.com (Jan. 17, 1986),
HP.com (March 3, 1986) and
Bellcore.com (March 5, 1986).

According to a new ITIF study, the dotcom domain has become the platform for $400 billion in annual economic activity, a number that is expected to rise to $950 billion by 2020.

E-com has been one of the major driving force in the popularity of dotcom. According to the report, 11.9 million are e-commerce and online business sites, 4.3 million are entertainment sites and there are 3.1 million finance-related sites and 1.8 million sports sites.

Courtesy: http://infotech.indiatimes.com/

Password Security and Hacks

2010-01-22T18:32:00.003+05:30

Are you aware about your Password Security?

If not then this is probably the time to think about it in a serious manner. According to a study conducted the top ten most used passwords were:

123456
12345
123456789
Password
iloveyou
princess
rockyou
1234567
12345678
abc123

"Everyone needs to understand what the combination of poor passwords means in today's world of automated cyber attacks: with only minimal effort, a hacker can gain access to one new account every second-or 1000 accounts every 17 minutes," said Amichai Shulman, Imperva's chief technical officer.

"Employees using the same passwords on Facebook that they use in the workplace bring the possibility of compromising enterprise systems with insecure passwords, especially if they are using easy to crack passwords like '123456'," he added.
It is time before you should realize its importance. With the growth of social services and applications getting you busy, we should mange it with utmost care.

Ref: http://in.news.yahoo.com/139/20100121/854/ttc-the-ten-most-commonly-used-internet.html

Here are top 10 ways to best use your password.

Create a password with minimum six characters.
Use combination of characters and numbers
Don’t use generic passwords like password, mypassword or password123
Keep changing your passwords every week.
Don’t keep the same password for all your application
You can maintain a diary or a notepad to preserve your passwords
If possible always connect it to another account
For email accounts always use security question and its answer that only you are aware.
Never share your password with anyone.
Don’t store your password online.

Waiting for your comments and suggestions.

PeopleRank Your Online Reputation

2010-01-18T16:00:00.001+05:30

Are you famous enough?

PeopleRank

PageRank (Google), TrustRank (Yahoo) and now PeopleRank (WebMii). PeopleRank or public information about you is no more a vanity. People don’t search for their own information on the web just for the sake of it anymore, the whole idea is to find out how much popular he/she is on the World Wide Web. The resultant factor is to get a brand name for you. WebMii conglomerates data from Google, Facebook, Twitter, Bing, Yahoo Search and other search engine to provide you with a picture of your image on the internet. However, there are some restrictions. They have country specific searches like USA, France, Spain, Belgium, Switzerland, United Kingdom and International as a category.

Public Profile Results Page (PPRS) as coined by me is something that have evolved over the time and I am sure people will be going crazy over this just like they did the same for twitter.

The PPRS have lots of sections namely Tags, Photos (powered by Facebook, Bing), Email, Facebook Profile, Hi5 Profile, Twitter, MySpace, Websites (powered by Yahoo) and Blogs (powered by Google) which contributes to the overall PeopleRank.

The time factor shown up in the right hand side can be assumed as being proud to conglomerate the data in such a short time.

Looks Good right!

Now, give a hawk eyes to the way the data is being manipulated. Let’s take an example. You have a low PeopleRank and now as you have come across this term you want to work on it. Here are few tips to improve it.

1. Increase you Facebook interaction
2. Name your images and upload as many variations as you want.
3. Tags even though powered by Google, I believe they involve Tagged info as well.
4. Make good use of your friends and connections at LinkedIn
5. If you have a blog it’s all the more advantageous to build your brand.
6. Make sure you have your name as the original name for most of these applications otherwise the whole effort is wasted.

Advantages :

Most of the employers now seek online information pertaining to the candidate before even actually checking for references.
The better information you have promoted for yourself the better it is for the yourself in terms of social gathering, online meetings.
It may develop into a mania of checking your online reputation every now and then.
Most of them are free applications, website thus the only thing you need to invest is time.
Get famous – though with time.

Disadvantages:

Be aware that your reputation is at stake when you expect bad comments for your profile.
Most people are unaware of their public profile and even when they come to know about it … it might be too late.
Online Reputation Management is a tough task, it involves a lot of time and logic.
Make sure you don’t add your competitor in your circle, otherwise it may prove demeaning for your profile.

I am waiting for your comments now. Do comment on this post but please do not make comments merely for the sake of seo benefits by putting links through un relevant anchor texts.

Google Docs New Update

2009-09-07T23:19:00.002+05:30

========================================================

Google Docs New Update

Google Docs has come up with new improved features for Drawings and Forms, which will surely help users in several ways.

Google has made it easier for users to build flowcharts. It has introduced 20 absolutely new and unique shapes for the standard flowchart components. Not only that, users can enjoy more control over drawing text layout as they are now supported with line break options. The line break options are available in text boxes as well as within shapes. Users can access these features simply by inserting the desired drawing into any spreadsheet, document or presentation.

My suggestions to Google would be to introduce:

1. Connectors and
2. Multiple arrow/endpoint options

This would really make it awesome. What is your opinion?

Kolkata Bloggers Meet 2009

2009-08-08T11:27:00.004+05:30

Kolkata Blogger Meet is scheduled to be held on the 8th of August, 2009. The very fact that this is the first of its type to be held in Kolkata excites me. I expect to meet lot of my friends here who have established themselves as great seo guys.

I do hope that this comes out to be one of the many initiatives that we plan for the future.

All the best to the Coordinators. Will update my blog and Twitter with the conversations.

Is Youtube worth its brand ?

2009-08-07T03:20:00.001+05:30

Is Google Earning or Losing Money with YouTube?

Analysts, reporters and other spectators keep on brining up the issue of how much money Google is actually losing on YouTube? Or whether they can afford it or not? But it seems that the lingering question that mostly affects the Internet marketers is that – what will happen if Google actually admits that they cannot afford it? If you are using YouTube as a marketing platform then should you be worried? Well, to think about it, no one actually knows how much YouTube costs Google or the exact amount of the revenue that it brings in.

Considering the overall cost, which includes the cost of storage, servers and bandwidth for streaming huge amount of video files over the Web, it is likely that YouTube costs Google more than they had expected when it started off. On the other hand, in case of the popularity of YouTube among worldwide video watchers has exactly been what Google had expected. But, Google has overlooked the fact that YouTube would also appeal to the advertisers, whose money equivalents the costs. Advertisers generally have been keener on getting their ads side-by-side with a service showing Hollywood videos rather than getting it placed on the sides of amateur contents.

Despite the fact that they have not yet found out the right formula, Google, however continues to squeeze in its offering. But the question is how long Google will be able to support this loss? Will they continue to bear the cost until they find the right formula? Google, as most people believe can afford to lose this amount of money for a while. But what nobody knows is that whether the company is ready to do it or not.

YouTube apparently seemed to be a huge advertising success – at least that’s what most people, including Google expected, as videos are probably the most popular form of media. On top of that YouTube offers to host videos for absolutely free. So, the question is what could probably resist the advertisers from getting tempted? Whatever the reason maybe, it seems that advertisers have indeed made YouTube a huge disappointment for Google.

On the contrast listing off other free content plays like Gmail, Google Docs and the upcoming Google Wave has never occurred in anybodies mind so far. Actually they were never expected to disappoint Google.

If Google remains a bit more patient and change its attitude about YouTube, then in the long-run the company can emerge as the leader in video and eventually figure out a way to utilize YouTube as the ideal advertising platform and also find out a way to make money out of it.

So, if you use YouTube for marketing purpose, don’t worry! Keep yourself focused and continue to do so. For backup, you can always post your videos to Vimeo and other sites – just incase.

Shoot your queries to SEO Kolkata

All New Yahoo Homepage

2009-08-07T03:16:00.001+05:30

Yahoo doing more research to attract visitors

After months of speculations and wait, finally the new and improved Yahoo Homepage for the web users was launched two days ago. It is something that web users have been waiting for quite a long time now. However, Yahoo announced that for the time being, the site will have both the old and new homepage and will probably be featuring an opt-in choice for interested users.
The new homepage is by far much neater and less cluttered as it consists of lesser buttons and modules. Not only that, even the search option on the page seems to be more prominent. Search, in the new design has been integrated into the other parts of the page making it more visible.

Unlike the older homepage, the left column of Yahoo properties, which was a static list, now, has been modified into a customizable menu that transforms into an RSS reader or a dashboard. In the new design, users will also be benefited with the option of adding or removing applications to and from their Yahoo homepages according to their preferences. Even when Yahoo has created a wide variety of widgets to be launched, users are allowed to add any third-party site that has RSS feed capabilities. This has open up a whole new horizon for third-party developers, as they can now add their own created applications to the gallery.

Yahoo executive, Tapan Bhat stated that the company will recommend widgets to the users on the basis of their individual browsing and click-stream behavior. Adding and removing applications from the homepage is not only simple but can be done with just one single click. For example, when a user takes the mouse over the “My Favorites” application, a new window will open, which will not only allow him to see the site but will allow him to view the content as well.

On the right hand side of the window, a new and relevant (contextually) ad unit is placed, which can be used to target the content of the page itself. Yahoo, while explaining this feature gave the example of a movie opening targeting users who look up for movie show times from one of Yahoo’s native movies application.

The new sliding fun-to-serious scale is one of the many amazing and useful features that have been added to the new homepage. This feature will help users to adjust the news they view on their personalized Yahoo homepage. Yahoo further plans to start off with a new look and feel for search results that will inform users about the latest happenings on the homepage itself.
However, U.S web users will be first ones to experience the new Yahoo homepage, as it is about to be released first across U.S and then in UK, India, France and other countries respectively.

Please ask your question to SEO Kolkata

Google Collects Information from your Search Data

2009-06-19T01:29:00.000+05:30

Ever Wondered Why Google Collects Search Data

Information we collect

You do not need to provide any personally identifying information in order to download and use the Google Toolbar. Except for Toolbar features that are specifically designed to work with a Google Account, all of the features can be used without sharing any personally identifying information. However, it is possible for data that usually contains no personally identifying information, such as search queries or page addresses, to contain such information in certain cases.

The Google Toolbar has some basic features that work automatically any time you use the Toolbar. Other features are optional, and only operate and transmit data if you choose to enable them.

Uses

• We process your requests in order to operate and improve the Google Toolbar and other Google services. For example, by knowing which web page you are viewing, the PageRank feature of Google Toolbar can show you Google's ranking of that web page. Likewise, by processing the text on a web page, SpellCheck can offer spelling suggestions and AutoLink can provide useful links to information.

Information security

• If you provide credit card information to use Toolbar's AutoFill feature, that information will be saved on your computer in encrypted form. It is not transmitted to Google.

• Any information sent to Google will be maintained in accordance with the Google Privacy Policy. Google's Privacy Policy does not cover information that you send to third party sites.

Contact SEO Kolkata for any queries.

Does Google Adword provide authentic data?

2009-04-10T18:13:00.005+05:30

=================================================================

Does Google Adword provide authentic data?

I have seen many people using Google Adwords as a source for finalizing their keywords. I know it’s a great tool but have you ever thought of whether this tool provides you with authentic data?

Most people will say Yes as this is Google. But I tend to think in a different way. I actually tested it out and found Google to fail this test.

Here goes the Case Study:

I have a domain www.domain.com and wanted it to rank for the keyword iPhone Developer. I went through my normal course of auditing for the best possible related keywords. Here is what Google suggested (actual data not provided)

Now, the funny incident is eventually, I registered many hits for the keyword iPhone Developer both from Organic SEO and also from Google Adwords Campaign.

Here is what Google suggested (actual data not provided)

Keywords	Feb Search Data	Avg Monthly Search
iphone developer	26100	33500

For Next Month

Keywords	March Search Data	Avg Monthly Search
iphone developer	No Data	27100

So, possibly there can be on true result.

If Google Adwords Campaign is true i.e. No of hits for my website then Google Adwords Keyword Tool is wrong.

If I registered false hits(click fraud) then Google Analytics is wrong.

I checked report from the Adwords which showed conversion from the keyword and then similar kind of result from Google Analytics

So guys, what do you feel now? Do you want to try a similar stuff or have any suggestion for me.

How to write an optimized article for the Search Engines

2009-04-09T18:42:00.001+05:30

Writing an article for the general users is easy but to write for both the users and as well for the Search Engines is tricky. Over the years I have found out many people asking me this question on how to write an article optimized for the Search Engines as well for the rationale visitors.

The answer for the question is simple write for the visitor and make sure the article includes the keywords based on your research at a pre defined keyword density. Keyword Density generally means the number of times the keyword occurs for the full article. Suppose a particular keyword occurs 10 times in an article having 500 words then the keyword density stands as

(10/500)*100 = 2%

You need to understand what is the best keyword density as per the theme of the article and also the length of the article?

Regarding the best way to insert the keywords, there are many authors who believe there are many ways of distributing the keywords and even some say that you should maintain a z structure or a v structure. According to my knowledge and over the years of experience what I have gathered is straight and simple.

You need to insert the keyword and also synonyms of the keywords in each section that is the Introduction, body and the conclusion.

Google along with other search engines have laid down their own algorithm but each of them have some thing in common and that is the article should be well structured without grammatical mistakes. This is because it makes much sense to the visitors and that is what every search engine asks for.

Make sure that your article is not over optimized due to the influence of the keyword as that will hamper your growth more than it will do good for you.

Freelancer SEO Expert in Kolkata, Freelancer SEO Professional

2008-05-09T17:10:00.004+05:30

==========================================================

Freelancer SEO Expert in Kolkata

===================================================================

Many people look forward to meeting a technically sound person who knows what he mean by SEO Service. I, being a SEO Consultant always try hard to make client understand what is good for them. After all what they expect from my service is free traffic and better Return on Investment (ROI).

Now, that I have some successful list of clients, I try to pen down this post.

I started freelancing on SEO and SEM Services that includes:

Phase I

1. Search Engine Friendly Design Layout
2. Search Engine Friendly Url
3. Proper Navigation Structure
4. Maintaining good Architecture of the site

Phase II

1. Analysis of proper Keyword (Keyword Research)
2. Meta Tags creation
3. Relevant Content Development
4. Implementation of the above (Test Period)
5. Sitemap (HTML & XML)
6. Google Analytics

Phase IV

1. Directory Submission
2. Article Content Creation
3. Press Release
4. Blog Creation/Updating
5. Social Bookmark Sites
6. Link Creation

Phase V

1. Reporting
2. Adwords Campaign
3. Baseline Performance
4. Modifications (if any)

These are some of the few points that I always maintain for most of my clients. Customization is the call of the day and so in some cases I have to customize support accordingly.

Some may have questions regarding this post. My answer is I have been into this field of Search Engine Optimization for more than three years and during this time I have been lucky enough to succeed through the fierce competition. I have met many people who are greats in their arena. Their tips and tricks, their way of implementing things and the way they perform astonished me and that led me to do freelancing to learn and help people unwind the opportunity of Internet Marketing for their Website or Blog.

Testimonial from one of my client: [I love to call him Freddy]

"Arnab is a pleasure to work with from many regards. He is pleasant, articulate and he understands SEO. He has been doing SEO work for me for about 8 months. The project he worked on has been very successful. He has managed to increase the traffic to the site by 15 times. I have no hesitation in recommending him."

Domain Name : www.speech-writers.com
Average Traffic : 100K
No of Keywords : 20

Thanks Freddy for such a testimonial. May God always bless you for the nice person you are.

This post is dedicated to all my clients and my well wishers you have inspired me to write this post. I am always grateful to them for their constant support.

If you are looking for a Proper SEO Consultant or SEO Professional, then you are at the right place. Please find below my contact details.

: arnabgngly

: arnabganguly@gmail.com
: arnabseo@gmail.com

Call: +919830347848
(If you are dialing from the USA,
please notice this is our
Country Code +91
Area Code 033)

Universal Search Example

2008-04-08T16:48:00.004+05:30

Anybody seen this new search result. Universal Search example could be none better than this. Google is rightly called the King of Search.

and why I said so

Google Sites - 7.7 billion searches (comScore says Google got 58.4% of searches in January)
Yahoo! - almost 2.5 billion searches
Microsoft - 1.1 billion searches
AOL - 903 million searches
Ask.com - under 500 million searches and about 4% of the market

Want your website to rank in Google for competitive keywords? You need a SEO Consultant to guide you.
-------------------------------------------------------------------------------------------------

Search Engine Strategies, Search Engine Strategy

2008-03-29T20:37:00.004+05:30

-------------------------------------------------------------------------------------------------

Search Engine Strategies

SEO or Search Engine Optimization helps in the positioning of websites on the Internet. Search engine optimization has in fact, revolutionized the online marketing process. New Search engine strategies are constantly being evolved for generating free traffic to your website. According to the research about 90% of traffic to a website is diversified through Search Engine Optimization.

Some of the effective principles implemented by the best sites are as follows:

Unique Content should be presented on the web. It should be unique in its quality, in terms of depth and presentation.

There should be accessibility to an adoptive online community which is ready to accept, visit and promote the services offered by you.
Links are indeed one of the most chief sources generating traffic and increasing the PR of the website. The best content will also not be linked if it displays ads and shows pop-up when someone visits the website.
Proper systems for monetizing of the powerful content must be taken into consideration otherwise hosting, bandwidth and development costs will overrun the budget.
When you are aiming at highly competitive terms an online marketing budget must be effective. You can seek help from the expert consultant who will mention the ways of bringing newer sites to the top of the SERPs.

The following are the methods of tracking of visitors of the websites:

Campaign Tracking – The seo experts should be capable enough to put specific URLs or referral URLs on the ads, emails and track the success of the websites.
Action Tracking – There are also methods to track actions on the website like newsletter signups, form submission and add to cart buttons. This will help you to keep a record of ads, links, terms, and campaigns that are bringing you the potential visitors.
Referring URLs & Domain Tracking - This gives you the opportunity to see what URLs and domains are responsible for sending the traffic to your website. This will help you to understand where from the valuable links are coming.
First-Time vs. Return Visitors – To find out how interesting and presentable your website is, keep a track of the percentage of the visitors who are returning to your site every day, week and month.
Page Views per Session - This data will help you to keep a record of how many pages each visitor of your website is viewing.
Google Analytics - This tool provides an in depth analysis of your website or blog. You can check visitor sources, traffic volume, areas across the worldwide, top landing pages, top exit pages and many more.

Different people have their own unique ways or strategies of optimizing a website or blog. I have my own. Most of these secrets are kept secrets, the better you guess the algorithm of the search engines the better you are as a Seo Expert.

---------------------------------------------------------------------------------------------------------------------------------

Affordable SEO Services, Affordable SEO Plan India

2008-03-29T17:54:00.004+05:30

Affordable SEO Services

SEO Services encompasses a lot of things. But it may so arise that there are companies or webmasters who want to optimize their site but for a low cost, in short they are looking for affordable SEO services. Affordable SEO services include optimization of site, blog or forum for a small amount. Generally, freelancers or Seo Consultants take the task of seo service for mini sites for an amount that will suit most webmasters budget. The seo professionals of the company will offer you the real value of our money. But you need to be choosy enough to understand that you can’t simply hand over your site to anybody. The person has to qualify as a seo expert along with experience to handle your task.

To me these are the basic services for your website that I generally provide to my clients.

Basic Optimization – This includes placing the proper Meta tags for the individual pages of your site along with fixing anchor text. The design and the professional approach is also looked after apart from some of the basic coding structure.

Content Creation - Content forms one of the prime focuses of the website. The SEO companies will offer you professionally written content maintaining proper keyword density and order of the key phrases. This also includes Article writing and Press Release writing.

Restructuring of the Web site- As a part of the SEO services we perform the standard coding techniques for optimizing your website for the algorithms of search engines. The experts will be able to create clean HTML codes for the website, set up a better navigation panel, fix the sitemap, and create RSS feeds.

Linking and submission- This is yet another feature offered by most of the seo companies. The Search engine optimizers submit the website to the relevant general and niche directories. They will also logically expand the link base.

All these services will cater to your budget. However, there are certain companies who will implement unauthentic policies and ways to rank you for sometime which will not hold well in the long run. I specifically prefer Whitehat Seo Techniques that will ensure my clients better Return on Investment (ROI) both in the short run as well as in the long run. I have seen many companies implementing BlachHat Techniques for their client site like keyword stuffing or spamming the search engines. The companies often place “hidden text” which is written in same color as the background of the page. These methods might fetch you high page rank in the major search engines but you might be reprimanded within no time.

So, it is always better to check the credentials of the company or the freelancers before approaching them for seo service.

Oragnic SEO, Organic Search Engine Placement

2008-03-28T17:40:00.002+05:30

Organic SEO and Search Engine Ranking

Organic search engine ranking is one of the important strategies for improving the profitability of the website. The organic search engine rankings are more effective when you yourself know seo or hire a seo consultant to work on the aspects for your site.

The organic search engine placements need strong implementation of some of the most effective strategies to make the website appealing to the algorithms used by Google and the several other search engines. Well-organized structure and navigation, naming files, quality site development, keyword rich content will definitely help the organic search engine ranking. The SEO experts are constantly adopting and implementing new methods for eliminating the quality of poor websites. To make your site search engine friendly, it is essential to make your content informative and rich with keywords. It is also necessary to include the keywords in the filenames, anchor text and Meta tags.

Link Building is yet another important factor of organic search engine optimization. Backlinks are incoming links to websites. Backlinks are also called inbound links, incoming links and inward links. Quality and quantity are indeed the key elements while considering back links to improve the search engine rankings. Online message boards, Blogs, reciprocal links, and even web directories can be the other sources of back links. There are different types of directories. Submitting the site in the directories will help in the generation of traffic. You can seek help from SEO Consultant for SEO services to get your site in order and expect traffic turning to potential customers.

If you have a good organic search engine ranking, you will get more site visitors and the site visitors will be more eager to buy your products and services than you placing an ad through Google Adwords or yahoo YPN. The main reason behind Organic listing preferred against Sponsored listing is the amount of money you need to spend for Sponsored Results. I suggest my client to go for Organic listing and thus ensure that they save a lot of money.

You as a client can opt for the professional search engine experts if your objective is to improve the search engine rankings. Only organic listing will help you gain importance in the long run.

Professional Seo Course, Seo Courses

2008-03-28T17:25:00.005+05:30

SEO Course for Beginners and Professionals

Search engine optimization is the driving force behind the page rank of the website. This is the very reason why the necessity has been felt for introducing the SEO Courses. There are a wide array of search engine marketing courses and the search engine positioning courses that will cater to the needs of the interested students worldwide. These courses will make them understand the nitty-gritty of promoting a website via popular search engines.

Some of the major focuses of the courses are search engine optimization (SEO), website copywriting, pay-per-click search engine advertising (PPC), keyword research, website usability, and link building strategies. To make the courses more systematic and simple, the Seo Courses are generally divided into Starter and Advanced courses depending upon the subjects.

The Certification courses have been designed for those who want to jump-start their career in the search engine industry.

Certification Courses

The experienced and professionally skilled teachers are assigned for every course. They guide the students and review the assignments. The students who are interested to receive the industry-organized SEC Certification for any of the subject should pursue the Certification version of the course under the guidance of the tutor. The students opting for the course under tutor-supervision must get at least a 70% pass on the quizzes and the final examination. The students also need to complete the assignments for qualifying the SEC Certification.

There are no mentioned grades for the assignments except for Pass or Fail. If a student fails in the assignment the students will have to submit another one for re-grading of the teachers.

The following are the course module for the Beginners:

Lesson 1 = Introduction to SEO
Lesson 2 = Search Engine Basics
Lesson 3 = SEO Requirements Gathering
Lesson 4 = Keyword Research
Lesson 5 = Title and META Tag Creation
Lesson 6 = SEO Copywriting
Lesson 7 = SEO Integration
Lesson 8 = Search Engine and Directory Submission
Lesson 9 = Search Engine Spam
Lesson 10 = SEO Reporting and Conversions

The following are the course module for the Advanced Course:

Lesson 1 = Overview of SEO
Lesson 2 = Site Architecture
Lesson 3 = Text Content
Lesson 4 = Dynamic Content
Lesson 5 = Graphics
Lesson 6 = Flash and Splash Pages
Lesson 7 = Frames and Tables
Lesson 8 = Link Popularity
Lesson 9 = Pay For Performance
Lesson 10 = Measuring SEO ROI

However, I feel that before choosing any Seo Course, you should check out the viability and authenticity of the course along with the experience and the knowledge of the trainer. I am not aware of any Professional Seo Course in India. If, any body does have any knowledge then do let me know.

Seo Courses

2008-03-28T17:03:00.004+05:30

-------------------------------------------------------------------------------------------------

SEO Course

Search engine optimization is the driving force behind the page rank of the website. This is the very reason why the necessity has been felt for introducing the SEO Courses. There are a wide array of search engine marketing courses and the search engine positioning courses that will cater to the needs of the interested students worldwide. The courses will make them understand the nitty-gritty of promoting a website via popular search engines.

Certification Courses

There are no mentioned grades for the assignments except for Pass or Fail. If a student fails in the assignment the students will have to submit another one for re-grading of the teachers.

The following are the course module for the Beginners:

The following are the course module for the Advanced Course:

-------------------------------------------------------------------------------------------------

Google takeover of DoubleClick

2008-03-17T15:44:00.000+05:30

Google Finalizes $3.1 Bln Takeover Of DoubleClick - Update [GOOG]

The acquisition of online advertising technology company named DoubleClick is the

biggest takeover of Google in the nine-year history. It was announced after the European Commission cleared the $3.1 billion acquisition. The acquisition was approved in December by U.S. Federal Trade Commission.

According to the Google’s Chief Executive Eric Schmidt, DoubleClick provides display ad platform that will allow Google to introduce new technology and infrastructure that will enhance the performance of digital media.

The competitors of Google like Microsoft and Yahoo were against the deal since this acquisition would impart Google more power over the$40.9 billion online ad market.

Critics were of the opinion that this venture of Google would raise cost of ad serving for competitors. They also claimed that it would increase the market position of Google in the search advertising. Google would require the purchasers of the search ad space to purchase the DoubleClick’s tools.

It was founded by the European Commission that the merging would not lead to the marginalization of the potential competitors of Google since they offered credible alternatives for placing online ads on the sites.

The Commission believed that the effect of competition on the online intermediation advertising services market.

The California-based Google named Mountain View is the pioneer in the internet search and offers space for online advertising on its own sites. The company earns revenue by offering intermediation services to the advertisers and publishers by selling online advertising space on partner websites through “AdSense”.

DoubleClick sells ad serving, reporting and management technology to the website publishers and advertisers throughout the world. It guarantees that the advertisements are posted on the related sites.

Microsoft bought rival of DoubleClick, AQuantive Inc for $6 billion. According to the data of January Google has a share of 58.5%, Yahoo has 22.2% and Microsoft has 9.8%.

2008-03-17T15:38:00.002+05:30

4th UPDATE: AOL To Acquire Social Network Bebo For $850 Million

AOL has decided to takeover social network Bebo for $850 million since the troubled Time Warner Inc unit continues to refurbish in the advertising-focused business.

This is a huge leap for AOL from the Internet-access gateway to the online advertising giant along with the ranks of Google Inc and Yahoo Inc. This deal has been due to the ad-sales growth slowing down.

This transaction may stop rumors like AOL is following the deal with Yahoo. The investors are of the opinion that the Time Warner may sell it off.

The Chief Executive Randy Falco believes that if the acquisitions made by AOL prove to be fruitful is what they are expecting. The Bebo deal is roughly about $ 1 billion of the AOL acquisitions. Bebo is not so popular in comparison to Facebook and MySpace in US.

The price tag is the fraction of the Time Warner's more than $46 billion in revenue of the year 2007. According to the research, the down session for stock markets, Time Warner shares recently traded at $14.46, down 2% on the day and earlier stock price hit a 52-week low of $14.22.

The acquisition of Bebo may speed up the slow growth of AOL. It is difficult to earn money from the social networking sites.

The chief operating officer of AOL is of the opinion that the problem lies in trying search advertising to the social networks. AOL is planning to include graphical display ads onto the Bebo’s pages. There is also an objective to link Bebo with AOL’s instant messaging services. There was a rumor that Yahoo and Microsoft were planning to pursue investment or other deal for the Bebo.

According to Balderton Capital which is a European capital firm is the owner of 15.7% stake of Bebo, its profits from the AOL sale is $140 million.

How will this affect Google? Many webmasters and seo consultant have already started talking about this.

Getting pages indexed by Google

2008-02-29T19:57:00.002+05:30

How to be more effective in SEO for Google

The webmasters are worried about why all the pages of the website are not indexed. There is no definite answer. However, few things are definite.

The forums, blogs and the own guidelines of Google in order to increase the number of pages indexed by Google were surveyed. The best guesses were recorded. It was found that the webmaster should not expect that all the pages will be crawled and indexed. However there are methods by which the number can be increased.

PageRank

PageRank is one of the most important one. The position of the page rank depends upon the number of pages that are indexed. Every webpage has its own PageRank. The high PageRank offers the Googlebot reasons to return. According to Matt Cutts a higher PageRank means a deeper crawl.

Links

Googlebot needs something to follow. Links from a website of high PageRank are best since the trust is already instilled.

The internal links are helpful. Relevant links must be placed at the homepage from the other important pages. On the content webpages link to several relevant content on other webpages must be placed.

Sitemap

People are of the opinion that a well-structured Sitemap must definitely help to get all of the pages indexed. According to the guidelines of Google's Webmaster submission of Sitemap is also effective.

One must tell all about the web pages by submitting a Sitemap file; one should help them learn which web pages are important and how frequently the web pages change.

There are other key facts for improving crawlability. These techniques are like validating robots.txt.s and fixing violations.

There are also recommendations of creating Sitemap for each of the particular categories or section of the website.

Speed

According to the recent report of O'Reilly the easiness with which Googlebot crawls a page and the time of the page load may influence the number of pages that are indexed. The logic behind is that the faster the Googlebot crawls, the more number of pages will be indexed.

This will also include simplifying navigation or the structures of the website. The spiders often face difficulty with Ajax and Flash. In these cases text version must be added.

Google's crawl caching proxy

The diagram of Matt Cutts provides shows the way the Google's crawl caching proxy at the blog of Matt Cutts. It was the part of the Big Daddy hat is updated in order to make the search engine more effective. Among the three any one of the three indexes may crawl a site and as a result send the information to the remote server. It is then accessed by the rest of the indexes such as the blog index or the AdSense index as an alternative of the bots for those indexes that are physically visiting your website. They can all use the mirror as an alternative.

Verify

It is necessary to verify the website with the Google with the help of the Webmaster tools.

Content, content, content

The content must be original. When there is the copy of another page, the Googlebot may skip them easily. Frequent update of the content is necessary. When the pages have older timestamp, it must be viewed as outdated, static, or already indexed.

Staggered launch

Launching a huge number of pages at once could lead to spam signals. It is suggested that a webmaster can launch a maximum of 5,000 pages every week. .

Size matters

If you are thinking that the tens of millions of pages are indexed then the site will have to be on Microsoft.com or Amazon.com level.

Know how the website is found, and tell Google

It is necessary to find out the top queries that may lead to a particular website. One should remember that the anchor text helps in links. One can use the Google's tools to find out which of the pages are indexed If there are certain violations one can specify the preferred domain so that the Google is aware of what to index.

For more information you can contact Seo Consultant

HTML and SEO

2008-02-29T19:55:00.002+05:30

One should not forget to overlook the fundamentals of the good page and the structure of the site— building the pages so that they are both user-friendly and search engine friendly. This will not only ensure proper seo for your site but also enable your visitors to navigate properly.

The most important things to remember:

The search engines are in need of the content. The content is the major source of business and revenue for the search engines. But if (a.) the website cannot be traversed by text-reading and automated spiders, and/or (b.) The pages are not provided with the distinguishing features. A barrier must be put in order to find the impact of the ability of spiders for the purpose of indexing the content as well as the site.

Few details about page and site structure:

1. There must be a unique HTML TITLE: There is a necessity of using a descriptive title that precisely describes the content of that page. It also provides proper context to the browsers who first sees the title on Google as well as the other search results. For instance, if it is a political commentary site, including yet another political article about President Bush in the site. The existing viewers might not notice the title. One must make sure that the title provides a proper summary of the content. The title must give some idea to the browsers scanning Google search results. Google can conveniently index as well as catalogue the content. It would help to find better matches between the pages and the search pages of the users.

2. Every Page must have a unique summary of the content which is described in the META description tag.

The search engine will definitely try to find out the summary if the description of the page is missing. The search engines will function in two different ways:

If the META description tag is not provided, but the content is properly displayed then the search engines will find out the topic of the page. They will pick up a bit of text from the paragraph or the sentence which is most relevant to the content. However, computers rarely find the topic correctly.

It is difficult to find out the topic of the page since there is no description. Search engines will definitely find out if the site has the DMOZ listing and it will pick up the summary of the website that is offered by the human editors. It is best to write few sentences and place them in the META DESCRIPTION tag.

META descriptions will appear as the "teaser" text that will be visible under the links to the pages or articles or pages on Google as well as on the other engines' search results pages. One must be sure that the description is enough to describe the page. The description must offer a brief idea about the content to the visitors who are not on that particular website or those who are not provided with any other context with which another page or article can be associated.

When the link to one of the webpages emerge on search results of one of the main search engines one must make sure that the title as well as the description are interesting and accurate. It should be accurate and important in such a way that the link should look better than at least 20 on that results page the browser is looking at.

Note: It is advisable not to give titles and descriptions which are not relevant to the content on the webpage. This is one of the mistake due to which the website can be banned from the important search engines.

3. Usage of good old HTML hierarchical conventions. The H1 tag should be first, main visible title. It should be followed by the normal paragraph text. H1, H3 and a lot more must be required for the subheaders.

4. META KEYWORDS tags should be removed. The search engines have ignored them for long period of time. KEYWORDS tags do not have any important role in adding to the do favourable scores with search engines. However, it is used as the factor of the negative ratings. It is ideal to remove them as well as be safe.

5. Dynamic drop-down menus, fancy Flash animations and javascript or form-based navigation cannot be crawled by the spiders as a result the links and the content would not be read or found by search engines.

Search engines usually only follow text (or standard HREF) links, and do not have a tendency to read inside of javascripts or DHTML menu scripts. CSS visible/hidden based menus can be used which are capable of loading all links and texts into source code where it can be conveniently read by spiders. It is also advisable to add a "Site Map" link into the webpage header and footer. This easily links to a webpage where one can have simple HTML HREF links to the single page on the website.

6. "Site Map" must be provided – It must be provided wither in the Google's XML format or in the own format), so Google and others can conveniently find all pages on the website. However, this is not a guarantee of indexing since if Google as well as other cannot find the topic or the descriptions of the webpages they will not catalog or index the page.

7. Dynamic URLs will not cause any problem for any search engine -- **UNLESS** (a.) The URLs and site are designed in the way the links might lead to a “spider-traps” for crawlers. (often the search engine spiders are caught by the infinite looping of the links within the website-like the calendar links that may lead to infinite number of future and past months – in the case the site will simply be abandoned), or

(b.) The dynamic URLs when added (such as session or IDs datestamps) would cause a problem of duplicate content (in this case the same page is reachable through the separate URLs).

These features will enable your site to be Search Engine Friendly and thus easier for you to do seo on your site.

How to build traffic to your site

2008-02-29T19:53:00.001+05:30

It is not difficult to embark on an Internet Marketing campaign. Implementing some of the effective strategies will lead to massive traffic to the website. After all the main idea behind implementing seo for your site is to gain traffic.

1) Article Writing: This is one of the most implausible tools for drawing traffic. The articles must be rich in content. The presence of URL in the byline is effective. The length of the article must be 500 to 2,000 words in length. The popular sites for posting articles are GoArticles, Article City, Ezine Articles and Submit Your Articles.

2) Social bookmark *everything* : It is a common method of driving traffic. One can bookmark each page of the website and each blog entry of the post since it is worth doing.

3) Listing oneself in the best directories: One will have to pay an extra amount for this and is not a very common practice. One can opt for enhancing the traffic by getting a listing: business dot org, dir dot yahoo dot com and botw dot org.

4) Listing oneself at DMOZ dot org: It is pretty difficult to opt for the listing. However it is worth it.

5) Reviewing: It is advisable to review hot new products or books within the market. One can start of with Amazon and begin positioning oneself as an expert. It is necessary to create a profile of Amazon for effective results. One can sign every review with the reference to the URL. Epinions and Revoo are the other platforms for reviewing the products.

6) Offering a freebie on Craig's List: From a single ad of Craig’s List ad you can get huge traffic. The key will send people to a particular webpage on the website and make sure that the browsers will have to sign up for something like email or newsletter) before they can take the freebie. In this way one is not just get huge traffic but also be benefited by the building of the list.

7) Creating a "recommended by" list on the page: This can be done by logging on and creating an account and also tagging the blogs, articles as well as other content which are effective to the readers. It can be used as a resource site. One can add a link to the webpage in the email signature line or on the web site.

8) Creating the email signature line: The browsers do follow the link.

9) Lending a helping hand: Being the answer persons at the Yahoo Answers is yet another effective strategy. One can add a link back to the website following the answers.

10) Setting up a social networking site using LinkedIn, or Squidoo, Facebook: It is free and also pretty easy to do. One must remember the all-important link back to the website.

11) One must be sure that the blog must have an RSS feed so that if one captures the reader one would not have to lose them even if they forget to bookmark the website or the blog.

12) Joining relevant groups at Yahoo groups. It is pretty convenient to find everything from groups on growing the small business, finding your passion, writing books and a lot more. One can find the right group and participate in that.

13) Podcasting is yet another effective tool to drive traffic. One can start a podcast by going to Audio Acrobat. One can record the podcast over the phone and hit the "send" button on the computer when the recording is over. The system will syndicate it to around 27 podcast directories incorporating iTunes.

14) Blogging and commenting on other people’s blog is also a common method of driving traffic. One can also slink to them from the other website or adding them to the blogroll.

15) Inbound links: One can aim at high traffic and high quality sites. Sites having 4-6 as the page rank are considered to be good. One can also download the Google toolbar that has a PR feature built in.

16) Starting an email newsletter: One can also email the newsletter in order to drive the traffic. One email subscriber will pass it to the other email subscriber only if the content of the newsletter is interesting. If there is an email newsletter one should never opt for the single event without the handy signup sheet. One can also use offline events in order to drive traffic to the website.

17) Speaking of offline efforts: While being quoted in a magazine or other publication, one should remember to use the URL as it is appropriate to the topic.

18) One can also opt for a store on eBay? It has huge amount of traffic and on the sales page one can list the URL. This will provide inbound link.

19) Loading a video on the YouTube and 57 other video sites for driving a huge traffic.

20) Another strategy is allowing the browsers an opportunity to sign up for the newsletter and the RSS feed on the blog. Getting the email address of the users will be helpful indeed. Visitors visiting for the first time generally do not buy but marketing strategies must be implemented to effectively help the browsers.

An email newsletter is a perfect example. An informative newsletter will act as a potent marketing tool. Blog will also help the browsers to remain in the marketing loop. One must be aware of how many people are visiting the website. This will help to estimate before and the after view of the marketing efforts.

Subdomains Vs. Subdirectories for SEO

2008-01-24T15:23:00.001+05:30

Subdomain vs Subdirectories

It has been revealed by Matt Cutts that in recent times Google is treating subdomains like the subdirectories of a domain, they hope to limit the number of results that are shown for the given keyword search from the particular website. Previously few of the search marketers tried to use keyworded subdomains for the purpose of promoting search referral traffic from the search engines in the process deploying out a number of keyword subdomains for the conditions for which they expected to rank well.

A number of sites that possessed different degrees of quality in their subdomaining strategies have been found. If there are subdomains then you must make sure that these include primarily unique content which are reflected on the other domains. It is important to see that the subdomain must contain page content which is not present on the other subdomains since this might lead to spamming of the search engine indices.

Googles Webmaster Guidelines are provided for the particular subject:

There is no necessity of creating subdomains, multiple pages with significantly duplicate content.

A number of large corporate websites have few of the accidental duplicate content, however if you install dozens and hundreds of subdomains with the dupe texts may project that you are attempting to spam the search engines “don’t do it.

If you are looking for the method of structuring the URLs as well as the site content for the purpose of natural search marketing, it is best to use a format of keyword directories and subdirectories instead of the subdomains. It is convenient to manage, and it appears far more natural and reasonable from the perspective of the search engines. There is very less chance of duplicating the content.

A number of major websites host a number of site applications and sections on the subdomains as well as the external providers sending the content on the different servers. However, it is pretty convenient to assign the subdomain to the third party that is providing the service for you. So long there is no duplication of the content of the pages on subdomains there is no problem.

People have enquired several times which is better subdirectory or the subdomain.

For this purpose a different top-level domains (TLDs) are preferred as it provides the opportunity to send a signal to search engines that the content is meant for the different countries. For instance, the French language pages could be delivered on the .FR domains like the www.example.fr

If you are not interested to use the TLDs for the pages of alternate language, there is no need to worry excessively for using the different subdomains versus directory/subdirectories. It is said that the french.example.com will probably function well as www.example.com/french. It is believed that the translated versions of the webpages are not considered to be the duplicate content since they include a number of various texts. The information might be duplicate but not the text content. The pages in the two separate languages may not come for the same keyword search.

TLDs are recommended for the foreign language pages to get best performance. However you can use the convenient methods. Check out before implementing as to which one of these will help you in the long run of your business in terms of traffic to you website through seo.

Subdomains Vs. Subdirectories

2008-01-24T15:20:00.001+05:30

-------------------------------------------------------------------------------------------------

Subdomains Vs. Subdirectories For SEO

It has been revealed by Matt Cutts that in recent times Google is treating subdomains like the subdirectories of a domain, they hope to limit the number of results that are shown for the given keyword search from the particular website. Previously few of the search marketers tried to use keyworded subdomains for the purpose of promoting search referral traffic from the search engines in the processdeploying out a number of keyword subdomains for the conditions for which they expected to rank well.

An article was written about how few of the local directory sites employing the subdomains for the purpose of achieving proper ranking results in the search engines. According to the article the websites were ranking well and this is not due to the presence of keyword as the subdomain. Some of the examples have been shown of sites that ranked well or even better in few of the cases where the keyword was among the Uniform Resource Indent as opposing the subdomain.

In Google, subdirectories and the subdomains were functioning for keyword ranking optimization. A number of sites that possessed different degrees of quality in their subdomaining strategies have been found. If there are subdomains then you must make sure that these include primarily unique content which are reflected on the other domains. It is important to see that the subdomain must contain page content which is not present on the other subdomains since this might lead to spamming of the search engine indices.

Googles Webmaster Guidelines are provided for the particular subject:

There is no necessity of creating subdomains, multiple pages with significantly duplicate content. A number of large corporate websites have few of the accidental duplicate content, however if you install dozens and hundreds of subdomains with the dupe texts may project that you are attempting to spam the search engines “don’t do it. If you are looking for the method of structuring the URLs as well as the site content for the purpose of natural search marketing, it is best to use a format of keyword directories and subdirectories instead of the subdomains. It is convenient to manage, and it appears far more natural and reasonable from the perspective of the search engines. There is very less chance of duplicating the content. A number of major websites host a number of site applications and sections on the subdomains as well as the external providers sending the content on the different servers. However, it is pretty convenient to assign the subdomain to the third party that is providing the service for you. So long there is no duplication of the content of the pages on subdomains there is no problem.

People have enquired several times which is better subdirectory or the subdomain. For this purpose a different top-level domains (TLDs) are preferred as it provides the opportunity to send a signal to search engines that the content is meant for the different countries. For instance, the French language pages could be delivered on the .FR domains like the www.example.fr If you are not interested to use the TLDs for the pages of alternate language, there is no need to worry excessively for using the different subdomains versus directory/subdirectories. It is said that the french.example.com will probably function well as www.example.com/french. It is believed that the translated versions of the webpages are not considered to be the duplicate content since they include a number of various texts. The information might be duplicate but not the text content. The pages in the two separate languages may not come for the same keyword search. TLDs are recommended for the foreign language pages to get best performance. However you can use the convenient methods.

-------------------------------------------------------------------------------------------------

Wordpress Optimization

2008-01-24T14:52:00.000+05:30

Wordpress Optimization Tips

WWW or no WWW: The best way is to decide whether to use www or not in the URL. You must then redirect it so that the reader types, he will be redirected to your choice.

Permalink structure: Making permalink structure is yet another important factor. Uniform resource locator with post titles are more search engine friendly as well as reader friendly than those with “?id=78”. When you have already changed your permalink structure after building some links, you can use WordPress Plugin like the Dean’s Permalink Migration.

Add a Robots.txt file: For the purpose of SEO, you can use the robots.txt file. A quick glance at the sample robot.txt file so that you can make the WordPress blog Google friendly.

Usage of Google Webmasters Tools: Webmaster Tools is yet another aid for making your website optimized for Google. You can take a look at the Blogger’s Guide to Webmaster Tools in order to know about the advantages and the way to handle it.

Custom 404 Error Page: A popular post or the tag cloud will be beneficial if the readers land up in the error page. For instance they are search engine directed reader; you can show posts that are relevant to their search terms.

Be SEO Friendly: You can install All In One SEO plugin and start off with the optimization of the blog for the increase of search engine traffic. This technique is implemented by most of the avid bloggers.

Feed Redirect: You can use the Feedburner Feedsmith in order to redirect your feed to Feedburner feed. You must not forget to turn off the Feedburner urls in feed. There is no need of making it difficult for the other bloggers who want to link with your site. By burning your feed at Feedburner, you can also get statistics about the subscribers for free.

Contact Form: This will help the readers get connected to you.

Subscribes to Comment: When there is a comment on the blog, you must subscribe to the notification of the email. This will also help in the discussion between you and the reader.

Separate Comments from Trackbacks: By default WordPress displays comments and Trackbacks. It is better to separate the two. Your reader might pay $10 for this feature.

Sitemaps: You will have to submit the sitemap if you want Google to index your blog. Sitemap.xml file is generated so that is well-matched with a number of search engines. Google XML Sitemaps is a plugin which helps in the generation of Sitemap.xml file.

Track the RSS subscription: If you want to increase the TSS subscribers it is advisable to keep a track of the new signups.

Add Google Search: Google Search can be added for your blog. This process will help the readers select your site or the web.

Feed Autodiscovery: The browsers also prefer Internet Explorer7, Firefox, Safari, Opera etc for the auto detection of the blog’s RSS feed and then exhibit an orange icon for the reader. You must be sure that the blog has the right feeds that are site for the auto-discovery. The Comments feed can also be made auto-discovered.

Add WordPress 2.3 Tags: In case your theme was coded before the release of the WordPress 2.3, you can follow the WordPress 2.3 Tags to the previous theme.

You can use the post for the reference purpose and also add your own tips that you have added in the comments.

This content is licensed under a Creative Commons Attribution 2.5 India License

SEO FAQ's | SEO Tips

2008-01-23T15:40:00.000+05:30

Website Structure FAQ

Do we build a site based on a flat architecture or a vertical architecture?

My answers would be simple. Consider this example will you as a user find it easy to navigate through the Fig 1 or Fig 2.

Websites that are build on flat architectures helps search engine crawlers to crawl large amount of pages rather than crawling for pages that needs to travel through many clicks. Each time a crawler faces click barriers it reduces the amount of content to be taken from each page link. Deep linking pages take much time to get their content indexed by search engine bots and thus take time to rank. My preference is (remaining everything is conducive) to make a flat structure website. The reason would be

Fast crawl rate to enable more content per page.
Crawlers would be able to detect new pages and updated content easily.
Fewer pages would restrict the flow of PageRank and the resultant effect would be to sustain ranking for niche keywords.

Five most important things in html for a site

The Title Tag
The Meta Description
Robots Meta Tag
Anchor Text
ALT Attribute

What is the difference between local link popularity and global link popularity?

Local link popularity refers to links from sites in a specific topical neighborhood (as identified by algorithms such as Teoma - now used by Ask.com), while global link popularity doesn't discriminate and counts all links from any site on the web.

How do search engines treat content inside an IFrame?

The engines all interpret content in an embedded IFrame as belonging to a separate document from the page displaying the IFrame content. Thus links and content inside IFrames refer to the page they come from, rather than the page they are placed on. For SEO, one of the biggest implications of this is that links inside an IFrame are interpreted as internal links (coming from the site the IFrame content is on) rather than external links (coming from the site embedding the IFrame).

Name twelve unique metrics search engines are suspected to consider when weighting links and how each affects rankings positively or negatively

There are dozens of answers to this question, but some of the most relevant and important would be:

Anchor text (when it matches queries, it can have a significant positive impact)
Placement on the page (MSN's research here describes how it may influence rankings)
PageRank of the linking page (more PR = more good)
Trust in the linking domain (more trust = ++)
Link structure in HTML (inside an image, javascript, standard a href, etc.) - although Javascript links are sometimes followed, they appear to provide only a fraction of the link weight that normal links grant. Likewise, links from images (and anchor text in the form of alt text) appears to provide somewhat less weight than standard HTML links.
Temporal nature of the link (when it appeared, how long it stays on the page for, etc.) - can affect how much weight the link is given and be used to identify patterns that may indicate manipulation
Use of nofollow
Relevance of page content to linked-to page (more relevant = better)
Relevance of site to linked-to page (more relevance = better)
Text surrounding the link (as the two above)
Previous link relationships between the domains (if the page/site has already linked to the page/site in the past, it may be given less weight and this may also be used to identify and discount reciprocal linking schemes)
Hosting relationships (if the domains are hosted on the same IP address, or same c-block of IP addresses, the link may lose some of its weight)
Registration relationships (if the domains share registration information, it may be interpreted as less editorial and given less weight)

Courtesy: SEOMOZ

This content is licensed under a Creative Commons Attribution 2.5 India License

Web 2.0 Concepts and Design

2008-01-07T16:23:00.000+05:30

What is web 2.0?

Web 2.0 is a concept which refers to the second generation of web based service- like social platform (MySpace, Friendster), communication tools, wikis and folksonomies etc. It was coined by O’Reilly that refers to a new generation of websites. During surfing the web, these programs help people to communicate and share information with each other online that was not possible in web 1.0 because it was ‘read-only’ web, whereas web 2.0 is extended into ‘read-write’ web.

Google, Amazon, etc. are some examples of web 2.0.

According to Wikipedia-

"Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform."

Basically web 2.0 is a web based application that focuses on user experience and collaboration.

Characteristics of Web 2.0

Web 2.0 has the following characteristics:

The entire data is shared through open source code as well as open source content.
Introduction to different web trends like sharing of articles, blog posting- increasing Web 2.0 applications.
Web 2.0 delivers web based applications.
It executes social networking capabilities.
Using web 2.0 application, the users of different websites are able to interact with the web based application.
It is more user friendly based on the latest technologies like AJAX.
It has a vast potential for pioneering web applications.
It helps to implement social networking capabilities where people can interact with each other.

The tools used here are RSS, Social Bookmarking and AJAX etc which are very powerful and operate faster compared to the previous concepts that were implemented in the earlier arenas.

In traditional web application, when anyone clicks something, he has to wait for the page to load, and thus is time consuming. But in Web 2.0, AJAX has made it most popular because the result comes without wasting time e.g. Google Maps.

Several different business models uses web 2.0 concept. Some of them are-

Ø Web development

Ø Web designing

Ø Search Engine Optimization

Ø E commerce.

The web2.0 is gaining popularity because of it's simplicity and becoming important for marketers. It redefines the market with new opportunities.

Due to the simplicity in web 2.0 concept, various websites are implementing the web 2.0 technologies and are becoming successful. Some of them are:

· YouTube.com : YouTube has gained popularity due to it’s user friendly nature and simple concept. Here people can also share video files among each other worldwide. Due to its popularity, it was sold for over 2 billion dollars to Google.

· MySpace.com: In this website, anyone can create his own profile, friend list and personal homepage. They can share their profile and web page both. In this web site anyone can create the web page by introducing images, text, video, etc.

· Wikipedia: It is a huge and famous encyclopedia available free to online. It is full of resource for everyone that can be updated and edited by anyone.

· Digg.com: Websites like Digg.com is an example of social bookmarking that offers people to create friend lists and share websites, opinions, stories etc globally.

· MySpace.com: As mentioned above, people can also create their own profile, friend list and their own homepage by adding text, images, videos, etc. in this website anyone can share their profile and web page worldwide. It is one of the most visited website viewed online.

Web 2.0 design:

Web 2.0 is designed in a simple way where high contrast colors are used. Colors like green, blues, oranges and pinks are used frequently in web 2.0.

3 basic things are needed to design a Web2.0:

1. Text.
2. Object, and
3. Style

The style of rounded corners in web 2.0 has made it popular globally. The user friendly nature, clever visual design with layout and copywriting will help to go a long way.

Web 2.0 font and color scheme:

Simple clean and rounded font style with pastel or high contrast colors are used in web 2.0.

Link Building Factors

2008-01-07T15:27:00.000+05:30

Link Building Factors:

Number 1: The traditional mutual linking between sites. This process is termed as two-way linking. However the SEO’s are of the opinion that this strategy of link building has been diminished by Goggle. There is also a belief that the better strategy of building links with sites of relevant content.

Number 2: The three-way link also known as Triangular linking is the method of linking the site A and site B for a link back from another site. It is a much developed and modern strategy of link building than the two-way method. The Two-way linking is not in practice since they seem to be similar to the one-way linking to Google. However there are Search Engine optimizers who are of the opinion that the Google identifies three-way linking and there is often the risk of penalties.

Number 3: This is the three-way link method. The SEO offers a link from the site of the SEO or from a different site instead of a link from the site A. The benefit of this type of link building is that there is no need of the outbound links in case of the site A. However the SEO’s are of the opinion that site A might be have to suffer penalties from Google.

Number 4: The four-way linking is favored by few webmasters. They have the same advantages and disadvantages like the number two and number three methods as discussed above.

Number 5: Article links: The SEO will provide an informative article with links displayed in the middle or at the end of the article. These articles are provided to the webmasters free of cost as content for their sites in return of the link in the site of the client. There is a belief that the publication of the article on different sites might result into some problem since it has the duplicate content and the links of the articles are also similar. A number of these articles are submitted to “article farms”. It is advisable to offer unique articles on the webmaster but producing many of the unique articles is often expensive.

Number 6: One-way link is also considered to be effective by few of the SEO’s. Even though these one way links come from the sites having low page rank these are considered to be effective. However SEO’s are of the opinion that one-way link from FFA’s and the directories are considered to be spam by Google. It is essential to find out related sites in order to avoid being marked as spam by Google. However, this method seldom works.

Number 7: Buying Links - SEO’s prefer buying links with text links along with keywords. It is stated in the guidelines for webmasters that Google does not support buying of links. There is also a method of reporting against the sites that buy links. Few of the SEO’s think that Google creates this fear among people so that people buy Adwords instead of advertising somewhere else. The SEO’s also believe that buying banner ads is better than text links since Google cannot consider them as Spam. If the text based ads are sponsored link then text based ads are not a better idea. Some SEO are of the view that if there is no keyword in the link nothing can be done for reputation. It is also possible to detect reputation from site where the banner is.

Number 8: We consider A as the site that we are trying to promote. The best strategy is to create various information sites with relevant content on the different IP C-blocks in order to “take the fall”. If you follow this strategy then site A will receive links from links from other sites like site B, C and D. The sites B, C and D participate in the different linking activities with the purpose of creating Page Rank. This might be considered spam. Junkier information sites will make the chance of site A getting more hit.

Number 9: You can also build a site naturally. The best way is to create excellent content. It is an easy way to promote a site that is informative but is not ideal for commercial site. However it is pretty time-taking affair.

Number 10: It is a combination of all the above strategies. However, Google can punish a site for any of the strategy and may not be aware of the strategy.

Is there any other strategy of link building?

You can use interactive gimmicks and unique tools as link building. You can offer content which can be used by other sites. You can use free link back to your own site. For instance, if one of the sites is based on gambling industry and if I come across sites asking for calculator tool for my site. These are done by flash and they look for back links. This has to be something that would be beneficial to other sites but cannot be conveniently replicated.

Content Writing Jobs in Kolkata

2007-12-13T11:13:00.000+05:30

Writing content on web is known as content writer. This is new upcoming profession booming in the market which is must for website content. The role of content on a website varies from online journalism, to a guide or to an IT profession in this world of internet era. You can’t underestimate its importance because content helps to build your business through the website.

A good content writer should follow these rules given below:

• Should optimize web pages for search engines and do a tremendous amount of research work before writing.
• Should edit the documents and web pages published online.
• Should write contents for the web pages.

Content writing can be categorized in several sections:

• Online journalism, which means writing online articles and journals on the web.
• In government sites.
• Corporate sites.
• Small different business sites, etc.

For the best search engine results and to attract clients, content writing is must for your company’s website. To get noticed and to be purchased by visitors, you should optimize your website well and the content should be developed in a remarkable way in the website. Because well balanced content in a website improves the quality which helps to attract clients to the website.

Apart from online journalism, content writers are making their marks in the corporate fields i.e. in IT companies in India.

In IT companies, it plays an important role in the following sections:
• Website content
• Press releases
• Blogging
• Article writing
• Podcasting.

Specially, the opportunity is growing for the companies situated in Kolkata. The new millennium IT is booming here after fulfilling its goal in Mumbai and some southern parts of India. Kolkata is becoming a hub of trade, transportation and financial services due to the dependence of Bangladesh and entire east and north-east states.

Due to its good ecosystem and presence of good quality of education system like Jadavpur University, IIM Kolkata, IIT Kharagpur, ISI etc., BPO’s, MNCs and renowned domestic IT firms are trying to set their companies here creating more and more jobs in various sections. The frequent visits of foreign delegations are increasing day by day.

Thus IT companies are here to fill jobs for ‘Content Writers’ also.
Are you listening?

Choosing the Right Keyword

2007-07-02T17:52:00.000+05:30

We all know that Search Engine Optimization (SEO) deals with many aspects of a site but while optimizing a site people generally tend to make mistake selecting the right keyword for the site they are trying to optimize.

The first basic step in optimizing a site starts with proper selection of keyword. If this goes well then you know that 50 percent of your work is done. I am saying so coz even if you rank in the top ten for your targeted keyword in Google it will not help you gain traffic to your site as chosen keyword is an improper selection. So, your first criteria is to choose the best possible keyword that have an comfortable level of competition and would also fetch good visitors to your site.

Now, the question arises how you would actually choose the right keyword for your site. Well, like other people around I will not beat around the bush and directly come to the point. On the first instance I would suggest you to go through your site and understand the theme of it. Analyze what a normal visitor would type in to find similar sites. List down on the number of keywords that you could possibly find out. Check out with your friends and colleagues to give you suggestions. Once you have a list of keywords try to narrow down on the list by eliminating improper and irrelevant keywords.

Once this is over, now try to figure out from the keyword list how many times each keyword is being searched worldwide per month. Once you are convinced about the search rate list down the top 10 keyword as per the search rate. Do not try to optimize your pages for keywords that have high search rate coz it will apparently have high competition. Try to figure out some keywords that will give you fair enough visitors but will have less competition.

Now, when you have selected three to five keywords try to optimize your page keeping in mind that it’s better to optimize a page with twp key phrases.

So, what are you waiting for start your optimizing work. Oops, probably you are waiting for tools that will help you in searching for the search rate for your keywords. Well, I try a combination of tools. I believe none of the tools available provide accurate data but definitely they will help you to approximately guess on the search rate.

The tools I would recommend are:

1. Good Keywords
2. Overture
3. Wordtracker
4. Google Adword Tool

So, head start with your optimizing work and let me know about your success rate.

Link Building and SEO

2007-06-19T15:41:00.000+05:30

Link are they really a factor for Ranking

People all over the world vary in their opinion about Link building and so do I. Many say that building link is one of the main factors for ranking well for competitive keywords. Others disagree and say that it depends a lot on the site

Confused?

Let’s take example to suggest what actually Link Building is?

It started off long back when Google implemented the Pagerank concept in the Search Algorithm. Webmasters all over the world started misusing them for their own benefit. Concepts like Link Farms and bad neighborhood came into effect. Thanks to Google that took evasive measures to tackle this kind of spam through their numerous updates.

But then the question comes are Links really useful?

Link Building for Google

With my experience I can say that it is really tough to make your way to the top ten in Google for competitive keywords. Google considers Link as a vote of trust. But then you have to actually pick quality links. Editorial links are the preferred ones but even links given out by other sites are appreciated. Link bought through any kind of network or Paid Links are the typical links that can harm you in the process and the effect may vary from poor performance to getting banned from Google.

Link Building for Yahoo and MSN

For Yahoo and MSN the case is different. If you have proper structure with great navigation, content, and few to no links, then you have good chance to rank for fairly competitive keywords.

It is not that I am saying so with no real life examples. I have personally faced this for more than one issue when I have ranked my site for fairly competitive keywords in Yahoo and MSN with in few months. As for Google it may vary from 6 to 7 months depending on the work you do for your site.

Important Point to remember while Link Building

1. Do not link out to bad neighborhood site
2. Always check the link provided to you.
3. Before giving a link out to any site think how it would help your site visitors.
4. Getting a link from related site is much more appreciated.
5. Check the Anchor Text and the position of the link.
6. Check the Anchor Text of the link pointing out to the site linking to you.
7. Prefer directories for best one way links
8. Editorial links are preferred ahead of other links.

In my next post, I will discuss about the misconceptions aboutPageRank.

Basic SEO Tips

2007-06-18T13:30:00.000+05:30

People round the world target three major search engine Google, Yahoo and MSN. The main idea is to drive in maximum traffic through these Search Engines. But how do you actually get to rank on all the three.

The page should be properly structured along with quality content. By quality content I mean content which should be unique and should contain targeted keywords distributes according to the need of the page. But this does not mean that you should start spamming the page with keyword spamming.

The navigation of the page should be user friendly with no flashy images or javascript buttons. And even if they are used then it should be kept in mind that the noscript tag should be used for search engine bots to crawl the links.

The images should have proper Alt Attributes to explain the image and not just put in long list of keywords to fool the Search Engines. Remember that Search Engine are smarter.

Build quality links to you pages. This will help gain trust in the eyes of the Search Engines. Links build on the basis of quality content or editorial links stands out. Otherwise you deal with link farms and link building partners and get banned by Search Engines in the near future.

Make sure that your site is submitted to quality directories. By quality directories I mean quality and they are very few. Do not submit to directories that ask for a reciprocal link back. Also, make sure you learn the pros and cons before submitting to a particular category.

Now to sum up the main points that affect the Search Engines I have listed them down in point wise to make a better understanding.

On Page Optimization

Title Tag – Should be compact and should only contain targeted keywords. It is one of the main criteria’s so should be handles effectively. Do not try to spam the page title with lots of keywords or repetitive keywords. You should always try to limit your keywords in the title to less than three.

Meta Description – Another important tag that helps search engines to denote the content of the page.

Meta Keywords – This should actually contain the targeted keywords and the keywords used in the page. Should not be huge list of keywords or occurrence of keywords. Remember GOOGLE, google, GoOgLe all them gives the same result. Try it out at Google.

Heading Tag – It is equally important as rest of the tags. Should be considered as the heading of the content and should be generated down the order.

Image Alt Attribute – Provide this tag for each of the image used in the site. This should depict the content of the image.

Off Page Optimization

Link Building – As discussed by Matt Cuts. Editorial links are always preferred. But quality links gathered through unique content on the site is also favorable.

Anchor Text – Anchor Text is another very important factor. The anchor text should be very well chalked out according to the need of the optimization plan.

Page Targeting – It is always considered to be of utmost importance that you should try to target two to maximum three keywords per page. This way you can target most keywords to your site rather than targeting 10 keywords per page.

Australia World Champion 2007

2007-04-30T17:00:00.000+05:30

They did it again. The Aussies claimed their third consecutive World Cup without losing a single game in the whole championship. Rain and administrative errors did little to dampen their indomitable temperament. In fact the final battle was more a battle of wills than of talent.

Rain, with typical tropical unpredictability, delayed the game for 2 hours and 45 mins. As a result the stipulated 50 overs where reduced to 38 overs. Australia chose to bat and launched a fearless attack on Sri Lankan fast bowlers. Adam Gilchirst stormed to his hundred, the fastest in the history of World Cup finals, with showers of sixes and fours that quickly cracked the Sri Lankan bowling attack. Skilanka’s hopes rested mainly on veterans like Murlitharan and Vaas but both struggled to keep their line and length intact. With the help of a brilliant 149 from Adam Gilchrist Australia scored a daunting 281 from their allotted 38 overs.

The Srilankan attack crumbled before the Australian pacers. Only Jayasurya and Sangakara offered some resistance to the Australians. Rain and bad light contributed to the impression that this indeed was not Srilanka’s day. They scored 215 at the loss of 8 wickets.

The World Cup final marked the end of an eventful World Cup both in and off the field. Major upsets (early departure of India and Pakistan) coupled with the surprised rise of Ireland and Bangladesh to the super eight, rain and bad weather and administrative confusion and the shocking murder of Pakistan coach Bob Woolmer. Even though the competition seemed to centre on the runners up title, as the mighty Aussies are invincible to win the World Cup. All these events have made the 2007 world cup quiet memorable

Technorati Tags: World Cup 2007,blogisphere

Directory and Reciprocal Link Exchange

2007-04-27T18:08:00.000+05:30

Directories in Link Exchange – Is it still worth a game?

Links so simple a word yet so complicates are its effect. Some people go crazy for them as it affects Search Engine! Well How?

1. Lot of inbound links will help them gain position in the Search Engines.
2. Quality Inbound Links will increase the PR of the site.

Though, I should mention that Toolbar PageRank (TLBR PR) is not the original PR it is just an indicative of the real PR that is part of the Google algorithm.

Many people think that submitting your site to directories will help you in many a way.

1. To get listed in directory for quality traffic
2. To get free one way links
3. To get a part of the PR.

Oops, did I say free one-way links. Not really, you will come across many directories where they will list your site only for a reciprocal link. Huh! A reciprocal link from a directory is it really required. In my opinion there should be few factors to determine the quality of a directory. Though I will probably list the qualities in my next post. Coming back to the point is it really beneficial to get reciprocal link from a directory. The answer would be a Big NO.

Check out Dmoz will they ever ask for a link back. No, they will never. Because they are concerned about their reputation, their content as in the quality of sites listed. This is probably the reason why an editor-based directory is always preferred ahead of any one.

I have always found out that a low PR Directory with quality sites listed is always better than a directory with no rules or regulation where anyone can submit. To be precisely you can narrow down into some handful of quality directory.

Directory should always aim at providing quality result through proper relevant site listed in them. This means that a site listed should have proper good content should be submitted to relevant category and have lots of information to provide to the visitors.

Fee Based Directory

Well, again it is upon you to decide whether they are worth it. Calculate the return on investment and then go ahead. Yahoo - $299, if you think Yahoo Directory will provide you with quality visitors and the number will be quite interesting then not a problem. Otherwise, establish your site and after a period of time decide whether it is worth going for it.

Directories

SEO Services In Kolkata

2007-04-27T17:47:00.000+05:30

SEO Kolkata

I remember when I started working as a SEO Executive, people hardly knew about what SEO is and often use to wonder and conceptualize it as a part of Web Design. Gradually, with SEO Conference in India and clients of Web Design Companies understanding the importance of Search Engine Optimization, companies in Kolkata made way for seo service implementation in their own company.

SEO as a Service in Kolkata

With different type of services available from different companies it is for the client to decide which one suite them best. There are some benchmarks that make it easier for a person to decide on the ultimate company to go for seo service. Like if I am given the option to decide on a company’s ability to prove itself as a good provider of seo service.

1. The age of the company
2. The Profile
3. The type of seo services
4. Different plan (Basic, Advanced etc)
5. Type of activity & technique followed for seo
6. The amount charged for the service
7. How many clients do they handle
8. Case studies for at least few type of industry and
9. How flexible they are.

Having said so, I believe it all narrows down to how flexible a company is on their agenda. Whether they are ready to make you understand on their plan of action and extend support when in need. If it requires, may be a small chat with one of the existing or previous client would be helpful.

Today, when I come across a client, the first thing that I have in my mind is to make him/her comfortable with their problem issues, to build friendly terms with them and make them understand about the plan of action. After all you need to be transparent about what you do for others.

Hope this provides as a support for people looking to narrow down on the list of SEO Companies or Freelancer to work for their site.

Supplemental Index and How to Overcome it

2007-04-21T14:34:00.000+05:30

Google – The Evil Part of It or Is It So?

Webmasters over the world are quite surprised to see a change in their Search Engines Result Page (SERP) the reason for it well its because of the number of pages moving in to the supplemental index. Many have their own thoughts on this issue and so I have mine.

Supplemental index, which is considered to be a bit different from the main index, is acting like a demon. Why? Consider you having a large site with 100 of pages and suddenly for the site operator you seem to have 30 results coming up from the main index and rest of them being transferred to supplemental index. People say and most of them agree on the sitemap issue that it provides google a better insight to the inner pages of a site having pages deeper than two levels from the home page.

I have pointed out some more information on supplemental result based on my experience and research. The factors are noted below:

1. The problem mainly arises when you have a new domain and so the inner pages of the site do not get indexed soon. Or it may so happen that the site inner pages are too deep to be crawled.

2. Pages having similar content with that of its own site or having similar content with that of other sites are at risk to move into the supplemental index. The famous example can be domain.com
www.domain.com
domain.com/index.html
www.domain.com/index.html

Though these are canonical issues but still this is a major issue for pages moving into the supplemental result.

3. When pages are too deep and so Google is unable to pass the PageRank value to the inner pages but remember always toolbar PR is not the original PR calculated by google for ranking pages it is just an indicative of the original PR.

4. This is the most common problem perhaps after the indexing issue when considering supplemental index. Domain name does not have the power or strength enough to pull back itself to the main index. I take the example of sites having songs. For a particular song the title and the description of the song more or less remains the same. But only that site will move ahead of the competition that will have unique description along with proper page strength.

Having said all that it happens some time that for the site operator some of the pages might me shown as supplemental result but again these pages come up for particular keyword when they are searched for in the search engine.

Really a food for thought right?

I would really invite comments on the same to gain more insight from various people. But what I feel is that if you have search engine friendly URL’s with good content proper title and meta description then you can easily avoid the supplemental issue at any point of time.

Webmasters Conference Delhi, 2007

2007-04-04T12:26:00.000+05:30

SEO Tips on Link Building and Link Bating

The summer has just set in and it’s quite hot here in India. Recently, I went to attend the Webmasters Conference held in Delhi named Delhi SEO Meet. I had the opportunity to talk to Andy Hagans and Rich McIver. They are simply awesome on their tips. We had a long discussion on Link Building and Link Baiting. It was quite exhaustive discussion where we all had the opportunity to share our own views and get quality information on the different aspects of getting free traffic. The food was quite lip smacking. After the days conference we had a person singing Ghazals in the evening followed by dinner and a bit of dancing. The experience was quite thrilling as we don’t have a seo meet every now and then.

Will post snaps and further discussions in my next posting.

WhiteHat vs BlackHat SEO

2007-02-20T16:13:00.000+05:30

What is SEO?

Search Engine Optimization is the process of positioning a site in the Search Engine Results Page (SERP). The main aim is to make a site search engine friendly i.e. the search engine robots can crawl the pages of the site and can rank them according to their relevance to the searched term.Search Engine – Automated programs that return a set of result for a typed in query. E.g. Google, Yahoo, MSN etc.

Is SEO ethical?

It is ethical if certain rules and regulations are followed. As per the set of guidelines set out by different search engines like Google, Yahoo and MSN.

WhiteHat SEO

This is the typical seo that is loved by visitors as well as the major search engines. The seo work is done in accordance to the rules laid down by the different Search Engines.

Black Hat SEO

Better known for its spam techniques. Blackhat seo is the seo work that is followed by the most spammers in the world of Internet. From sneaky redirects to keyword spamming to doorway pages it’s just a way to spam google or any other search engines to rank high. The most common Blackhat seo found on the Internet is hidden text. With specialized filters and checks this has been tackled well by search engines.

Keywords and Site

2007-02-16T13:19:00.000+05:30

The main idea of doing seo work for a site is to gain page positioning in major Search Engines and thus to attract visitors to the site through the optimized keywords.SEO work involves a lot of small issues that account to the Search Engine Marketing (SEM).

Good coding in the web pages along with proper navigation and quality content is a part of the SEO work but SEM part involves proper marketing of the product and thus enabling the visitors to buy the product.

After a Page has been ranked for the targeted keyword we assume that the visitors will come in and then some will convert into customers.Assuming all other things remaining constant even after the page is optimized and the visitors are coming to the site but there is a lack of conversion into sales there may be the following possibilities.

1. The product is not well recognized.
2. The content describing the product is not good enough.
3. The product page or the shopping cart is having some problem and
4. The steps involving the ultimate sale are a lengthy process.

If all the above process is in right condition then we have to assume that the keyword for which the site is optimized is not the proper keyword. This means that visitors look for other keywords to search for similar sites.

Blogs for the purpose of SEO - Is it worth it?

2007-02-14T12:41:00.000+05:30

General Understanding of Blog

Many people have the concept that having a blog is good enough a reason to be happy that there site would get ample visitors.Blogging as the term is doesnot always mean there will be a huge flow of traffic to your blog.

The Next Step

After this question has been solved then comes the next question of whether to have a blog at its own site or to buy a separate domain for it. Well my suggestion would be to go for a blog or an article listings in ones own site the simple reason would be that the site must either be an old one or that the domain name is recognized by many in the world of Internet.

The Final One

Once all this has been confirmed the owner posts innumerable articles in the blog with innumerable keywords stuffed in without any reason. To get into the core of the matter blogs become famous and attract traffic for all the other reason.

1. Good Content
2. Relevant Discussions.
3. Proper Answer for the comment
4. The frequency of posting an article.

If all these factors are met then automatically visitors will come in and some may go beyond a step to link back to your posting. In this way not only you have the basis of regular update (fresh content on your blog) but also visitors will like to come in to your site for greater content.

Webmaster Tools Part - II | Yahoo Webmaster Tools

2006-12-29T17:09:00.000+05:30

Yahoo Webmaster Tools

Yahoo Publisher Network (YPN)

Yahoo Publisher Network (YPN) is the answer of Yahoo to Google Adsense.
Ever since Google AdSense opened up possibility to earn money as a web publisher, contextual advertising has assumed significance. Until a few years ago, banner ads were more favored. Google Adsense wasn't around, and often odds were against small businesses to place ads and get noticed. Over time, banner ads became less preferable mainly because web viewers increasingly considered them as major distractions.

Contextual advertising - what it means?

Contextual advertising means ads that are given on the page on the basis of their relevancy to the content of a webpage in which they appear. For example, if a viewer visits a page on leather shoes then person would be interested in gaining information on leather made products only so it would be wise to show ads on leather made products or something of that sort that will attract the visitors.

YPN versus Google AdSense

Though it is quite early to compare between the two, especially since YPN, as it is yet to debut internationally. Going through user experience, forums feedback and all the most important point that crops up in ones mind is YPN's generous EPC. Google AdSense is more superior and popular in ad targeting which means more click-through-rate (CTR). Ad links are shown in Google AdSense, not so in YPN. On the other hand, while YPN displays link title to show the full ad text, Google AdSense does not.

In addition to text ads, Google AdSense also allows image ads in the same format as text displays. There is however no way to know from ad statistics as to how image ads perform vis-à-vis text ads. Though necessarily contextual advertising, image ads still are a throwback to old days of banner ads. YPN does not show image ads.

According to user experience, there is no doubt that contextual advertising is here to stay. As YPN evolves further, the choice between it and Google AdSense can be expected to narrow down.

Yahoo Site Explorer

Site Explorer allows the Webmaster or the user to check all the web pages indexed by Yahoo! Search. You can view the most popular pages from your site, check into the comprehensive site map, and verify the link to the site or to that page.

This new tool just like Google Sitemap was designed to promote feedback between webmasters and Yahoo search staff members.

Yahoo! Site Explorer provided a central interface for the following:

· It list all sub pages of a site domain (domain.com) or path (domain.com/~yourname)
· Check Backlinks (or in links as Yahoo calls them) for both site domains and paths.
· Free submission of sites not indexed yet by Yahoo. Submissions can be done either one at a time or by bulk. The bulk method requires that you identify the location (URL) of an online text file with the list of URLs to be submitted.

1. Benefit from their Work: You can now check your competitor’s site and their backlinks. Analyze them as to which of them would be useful to you and then ask those webmasters to link to your site and how their site will be benefited by this plan. This is a great method for in-house link building.

2. Advertising Revealed: Check for the list of advertisers who had given a link to your competitor site. This way you can have an overview of the advertising rates and the campaigns that your competitor follows.

3. Forums and Blogs: These have become one of the best ideas to gain popularity within a short span of time. Forums and blog links are considered to be the easiest means of getting links but then it has to be remembered how much do search engines give importance to them.

Summary

Yahoo’s Site Explorer tool may not be as competitive as compared to Google but still it has features that help to do a research. Queries like (site, link, cache provide a little bit of information).

Webmaster Tools Part - I

2006-12-21T14:02:00.000+05:30

Webmaster Tools - That help your site to be Search Engine Friendly and Business to flourish.

Today you are running a business and not having a website of your own is something most of the people cannot think of! .

Websites are now the medium of online business solution. Your sites should be the medium of solution in most of the cases. Today, if you are running a business on website design then you should aim to have your site in the top ten listing for the keyword website design. The basic aim is to draw visitors to your site and make them customers for your product.

After the basic criteria is fulfilled then what? Are you happy with the sale or you want to increase it a bit further. The willingness to get in more traffic increases day by day… Now that you have attained a certain level the idea of your site management comes in. But maybe you are a bit late why? Probably you have missed the chance of gaining more traffic to your site if you have done a bit of tweaking here and there.

Here come the Webmaster tools that help you to get an overview of the different aspects of the Site Management.

Google Tools

Google Analytics
Google Blogger
Google Adwords
Google Adsense
Google Alerts
Google Sitemap

Yahoo Tools

Yahoo Publisher Network (YPN)
Yahoo Site Explorer

Google Analytics

This helps you to get into the details of your site analysis like the source of your visitors.

Google as you all know started of with their famous Search Engine then Gmail their known mail service and now free web analytical tool. So, what it is how it works and how much help will it be for the webmasters?

The Web Analytics Marketplace

There are so may web analytic tools available in the market that ranges in between $500 to $5000. But will you rely on some other analytic tool over the brand name of Google. Very few people will actually do so.

At the end of everything will you hand over your site statistics to Google? Will you consider the fact that Google is having all kind of information about your site? The answer may vary according to the need of the web master.

The real people who will benefit are the people who have very few knowledge or trust over other third party web analytics tool. Moreover the most important part played by Google was to make this software free and easily maneuvered part by part.

What features?

I could use it in many ways as I want but when it comes to rationale person they have to understand what features Google Analytics offer. The system has all the basics, the page views, the visitor counts, the path tracking, the technical info like browser/platform/resolutions. You not only have to understand but also make sure that your tweak them according to your need and you may actually not need to implement everything.

You can see the following features for the site www.xyz.com

Visits and Page Views:
This suggests that on an average people view xxx pages of the website.

Visits: This the total number of visitors who have visited the site xyz for the period mentioned.

New Visitors: This shows you the percentage of new visitors to the site.

Returning Visitors: This shows you the amount of visitors who have already visited the site and now they have again come to the site so, returning visitors.

Geo Map Overlay: This gives you an overview of the visitor category like where they come from and the number of person from that area.

Visits By Source: This gives you an overview of the source from where people have come in to your site like:

Direct – Typing the URL of the site.
Google – The percentage of visitors who have come from Google.
MSN - The percentage of visitors who have come from MSN.

How to do it

It’s pretty simple how to go about installing a google analytic.

Register yourself with a Google Account and then copy paste the Google Code into the individual pages of the website.

You can do customization according to the need by creating filters and Goal

Even you have the ability to track ecommerce transaction via other customization.
Why Google Analytics

Google is coming up with so many tools to help webmasters analyze their site I think this tool will go a long way in the future. It is a powerful tool with so many features that you can’t simply avoid it. The biggest thing that Google offers to the users is that it is priceless and it’s free unlike other web analytics. Personally, I have respect for Google and that persuades me to go for it and I am pretty sure you all will feel the power of it once you use it.

First time Google will have access to your real website statistics. And I believe these statistics will be far more accurate than those provided by other tools like Alexa - http://www.alexa.com.

Furthermore, Google's privacy statement (http://www.google.com/intl/en/privacy.html) says: " We may also use personal information for auditing, research and analysis to operate and improve Google technologies and services."

Google Adwords

Google Adwords - “Advertise your business on Google “

“No matter what your budget, you can display your ads on Google and our advertising network. Pay only if people click your ads.”

Your advertisement will appear on Google

When people type in their keywords on Google your ads may appear as a sponsored listing either in the vertical column on the right hand side or in the horizontal column on the top.
You can attract customers People will be interested to see what is there to offer from Google and will click on the ads provided as they look interesting and something out of the way.

Google Adsense

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you'll finally have a way to both monetize and enhance your content pages.

It's also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

Google Alerts

These Google alerts help you to get updated with the latest news in the fields of Search Engines. You can sign in to Google Alert for various topic categories according to your need like email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.
Why Google Alerts?

Monitoring on the development of news story
Keeping up to date with your competitor or others in the same industry
Getting the latest updates on celebrity or Hollywood news
Keeping an eye on the favorite sports teams

These are not normal news that you can find at the news section of any branded network of news like CNN or BBC news.

Google Sitemap

Google Sitemap one of the most useful utilities found out by Googlers. Everyone acknowledges the Google sitemap program and they believe this is a new revolution to the world of Internet

The sitemap generator was basically designed to present at in-depth overview of the website for better results. Because most of the online sites do not adhere to the basic standards like design navigation so sometimes Googlebot (Google Spider) find it difficult to crawl all the pages of the site. So. There is high probability that all the pages of a site may not get crawled and get registered with the Search Engine. There are more intricate matters that are taken care of by Google Sitemaps like crawling problems the areas suggestions to modify it. These provide as guidelines to the Webmaster to abide by and prove to the Search Engine that the site is in line with the basic standards.

Google Sitemaps was officially started in June 2005. This tool makes it easier to submit the web pages to Google. The added features are the detailed reports that are also generated by Google Sitemaps. In order to use the Google Sitemaps program, a person need only download a free open source tool called Sitemap Generator or use one of the many 3rd party applications. These utilities are what helps in creating a sitemap of the Webmaster’s website using the Sitemap protocol that is being backed by Google itself.
The new features of the Google Sitemap program makes it suitable for the webmasters to analyze their site structure. This is a good Search Engine Optimization tool. This helps in the seo work for the seo professionals to strategize the seo plan. Though this doesn’t provide any guarantee for top ranking in Google or for any other search engines. This is just one of those tools that will help you as part of the total plan.

For example the “top search queries” feature of Google Sitemaps allows you to see the top search queries that not only returned the client website as a result as well as those that Google searchers actually clicked on. This feature also allows you to see the top position for the website in the search results generated for either set search queries. The positions indicated are an average of the movement for the last three weeks.

For example you will get a hang of the different pages of the website how they are getting crawled and what is the duration of the crawl, which part of the site is having a problem in getting indexed by the search engines.

Sitemap should be a part of the total Search Engine Optimization Plan. The main idea of a website is to fetch business through online marketing of the product or services that they produce or act as a third part vendor. A small mistake on the part of the Webmaster can be fatal and may lead to tremendous shortfall of traffic to the site. You should be aware of the different technicalities of the website that may or may not cause problems to the site visitor.

The Next part of the post will be coming up shortly.Till then have a happy weekend.

Quintura Search

2006-12-18T18:38:00.000+05:30

Hi All,

Take a look at the new Quitura Search. Its all new experience and knowledge. People are scptical about the result but hey can you guess... it gives you an array of realted keywords.

Long Tail Aspect of Optimization

2006-11-21T19:37:00.000+05:30

Long Tail Aspect of Optimization is a new concept that is coming up. First look for the main or the primary keywords that suit your website and then try to look for key phrases to maximize return by flow of traffic to your site.

Like: The primary keyword for a shoe company would be - Shoe Company.
Then we can look for keywords like -

Leather Shoe Company
BLack Leather Shoe
Shoe Company In UK

This would maximize the search terms. This is just an example that I have cited this will differ from site to site. Another example would be say:

Primary Keyword - Profile Coverage
Lond Tail :

Profile Coverage Company
Profile Coverage on Small Cap Stocks
Profile Coverage on Micro Cap Stocks
Profile Campaigns

This will help you to get mamimized return.

I hope this will help newbies to get an idea abot the new seo technique that is coming up.

Ecommerce site and SEO

2006-11-01T16:04:00.000+05:30

Ecommerce site and SEO

Electronic commerce or e-commerce consists of the buying, selling, marketing, and servicing of products or services over computer networks. The information technology industry might see it as an electronic business application aimed at commercial transactions.

en.wikipedia.org/wiki/ECommerce

To make an ecommerce site seo-ed you have to keep in mind a few basic things. This will not only enhance your chance of converting visitors to customers. The main idea of any site is to attract visitors to the site.

Tracking Code should be placed to keep a track of the different site statistics.

These basic things should be maintained:

Proper Planning for the Pages.
Unique Titles
Meta Description and
Meta Keyword along with a host of factors
Proper linking between the categories of the site
Product Screen
Product Descriptions

Until and unless you understand the importance of a site being seo-ed, you will never understand the importance of visitors.

Designing is a part and parcel of the seo work. Proper navigation methods, structure and layout are as important as anything.

If you have any problem you can revert back to the person for more information.

Basic SEO Principles

2006-09-04T17:28:00.000+05:30

Just to give you a brief description of the different function. There four important tags used in the HTML code.

The Title Tag
The Meta Description Tag
The Meta Keyword Tag.
The Alt Image Attribute
The Anchor Text

The Title Tag – In this tag the keywords should be present for which we are trying to optimize the pages. Search Engines consider them for ranking purpose and it comes as a blue bar in the top of the page. It the most important tag for the Search Engines as they show the title in the Search Engine Result Page.

The Meta Description – The Meta Description Tag is a short description for the content of the site. It must include the keywords.

The Meta Keywords – The Meta Keyword consists of the keywords, which the Webmaster think are related to the site. Search Engines doesn’t consider them for ranking anymore. Still there is a need for keywords.

The Alt Image Attribute – It suggests the alternate text for the image. It is a necessity for the Search Engines as because Search Engines cannot crawl images, it crawls the image text, which is known as Alternate Image Attribute.

The Anchor Text – The Anchor text are the text that appears on the link. It is necessary because it gives more impetus to the search engines.

Next Set of Detailed Information will be available in the next edition..

Submision to Directories

2006-08-22T11:57:00.000+05:30

Submission to Directories - Many people donot think of submission to directories and even if they do, then they donot consider which one to go for. Submission to directories is a good option to go for but proper care should be taken to avoid submission to directories that request for a link back.

Guide lines: Some important points that should be kept in mind while submitting to directories are -

1. Directory should have sites having good content.
2. The different categories in the directory should have sites present in them.
3. Submit only to good directories.
4. Donot submit to directory that request for a link back.
5. Check the sites that are present in the directory, check the quality of the site.

Search Engine Optimization (SEO) Tips

2006-08-07T17:40:00.000+05:30

According to the latest Matt Cutt news Bold or strong, Emphasised or Italics doesnt matter much to the Search Engines. It is recommended to validate your site through different validator tools to comply your site to the norms set out by W3C.