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Does Google Adword provide authentic data?

I have seen many people using Google Adwords as a source for finalizing their keywords. I know it’s a great tool but have you ever thought of whether this tool provides you with authentic data?

Most people will say Yes as this is Google. But I tend to think in a different way. I actually tested it out and found Google to fail this test.

Here goes the Case Study:

I have a domain www.domain.com and wanted it to rank for the keyword iPhone Developer. I went through my normal course of auditing for the best possible related keywords. Here is what Google suggested (actual data not provided)

Now, the funny incident is eventually, I registered many hits for the keyword iPhone Developer both from Organic SEO and also from Google Adwords Campaign.

Here is what Google suggested (actual data not provided)

Keywords	Feb Search Data	Avg Monthly Search
iphone developer	26100	33500

For Next Month

Keywords	March Search Data	Avg Monthly Search
iphone developer	No Data	27100

So, possibly there can be on true result.

1. If Google Adwords Campaign is true i.e. No of hits for my website then Google Adwords Keyword Tool is wrong.


2. If I registered false hits(click fraud) then Google Analytics is wrong.


3. I checked report from the Adwords which showed conversion from the keyword and then similar kind of result from Google Analytics

So guys, what do you feel now? Do you want to try a similar stuff or have any suggestion for me.

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How to write an optimized article for the Search Engines

Writing an article for the general users is easy but to write for both the users and as well for the Search Engines is tricky. Over the years I have found out many people asking me this question on how to write an article optimized for the Search Engines as well for the rationale visitors.

The answer for the question is simple write for the visitor and make sure the article includes the keywords based on your research at a pre defined keyword density. Keyword Density generally means the number of times the keyword occurs for the full article. Suppose a particular keyword occurs 10 times in an article having 500 words then the keyword density stands as

(10/500)*100 = 2%

You need to understand what is the best keyword density as per the theme of the article and also the length of the article?

Regarding the best way to insert the keywords, there are many authors who believe there are many ways of distributing the keywords and even some say that you should maintain a z structure or a v structure. According to my knowledge and over the years of experience what I have gathered is straight and simple.

You need to insert the keyword and also synonyms of the keywords in each section that is the Introduction, body and the conclusion.

Google along with other search engines have laid down their own algorithm but each of them have some thing in common and that is the article should be well structured without grammatical mistakes. This is because it makes much sense to the visitors and that is what every search engine asks for.

Make sure that your article is not over optimized due to the influence of the keyword as that will hamper your growth more than it will do good for you.

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