WhiteHat vs BlackHat SEO

What is SEO?

Search Engine Optimization is the process of positioning a site in the Search Engine Results Page (SERP). The main aim is to make a site search engine friendly i.e. the search engine robots can crawl the pages of the site and can rank them according to their relevance to the searched term.Search Engine – Automated programs that return a set of result for a typed in query. E.g. Google, Yahoo, MSN etc.

Is SEO ethical?

It is ethical if certain rules and regulations are followed. As per the set of guidelines set out by different search engines like Google, Yahoo and MSN.

WhiteHat SEO

This is the typical seo that is loved by visitors as well as the major search engines. The seo work is done in accordance to the rules laid down by the different Search Engines.

Black Hat SEO

Better known for its spam techniques. Blackhat seo is the seo work that is followed by the most spammers in the world of Internet. From sneaky redirects to keyword spamming to doorway pages it’s just a way to spam google or any other search engines to rank high. The most common Blackhat seo found on the Internet is hidden text. With specialized filters and checks this has been tackled well by search engines.

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Keywords and Site

The main idea of doing seo work for a site is to gain page positioning in major Search Engines and thus to attract visitors to the site through the optimized keywords.SEO work involves a lot of small issues that account to the Search Engine Marketing (SEM).

Good coding in the web pages along with proper navigation and quality content is a part of the SEO work but SEM part involves proper marketing of the product and thus enabling the visitors to buy the product.

After a Page has been ranked for the targeted keyword we assume that the visitors will come in and then some will convert into customers.Assuming all other things remaining constant even after the page is optimized and the visitors are coming to the site but there is a lack of conversion into sales there may be the following possibilities.

1. The product is not well recognized.
2. The content describing the product is not good enough.
3. The product page or the shopping cart is having some problem and
4. The steps involving the ultimate sale are a lengthy process.

If all the above process is in right condition then we have to assume that the keyword for which the site is optimized is not the proper keyword. This means that visitors look for other keywords to search for similar sites.

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Blogs for the purpose of SEO - Is it worth it?

General Understanding of Blog

Many people have the concept that having a blog is good enough a reason to be happy that there site would get ample visitors.Blogging as the term is doesnot always mean there will be a huge flow of traffic to your blog.

The Next Step

After this question has been solved then comes the next question of whether to have a blog at its own site or to buy a separate domain for it. Well my suggestion would be to go for a blog or an article listings in ones own site the simple reason would be that the site must either be an old one or that the domain name is recognized by many in the world of Internet.

The Final One

Once all this has been confirmed the owner posts innumerable articles in the blog with innumerable keywords stuffed in without any reason. To get into the core of the matter blogs become famous and attract traffic for all the other reason.

1. Good Content
2. Relevant Discussions.
3. Proper Answer for the comment
4. The frequency of posting an article.

If all these factors are met then automatically visitors will come in and some may go beyond a step to link back to your posting. In this way not only you have the basis of regular update (fresh content on your blog) but also visitors will like to come in to your site for greater content.

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